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Success By Six

Steve Drinka , Megan Testman , Kara Volpintesta. Success By Six. Message: Caregivers directly influence a child’s future path. Imprints are created by interaction through healthy learning experiences before age 6. A child will wear those shoes forever. “Learning Starts Here”.

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Success By Six

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  1. Steve Drinka, Megan Testman, Kara Volpintesta Success By Six

  2. Message: Caregivers directly influence a child’s future path. Imprints are created by interaction through healthy learning experiences before age 6. A child will wear those shoes forever. “Learning Starts Here”

  3. United Way Our Mission “United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.”

  4. Target Audience Caregiver- Individual who attends needs of a child through continuous interaction. Yoga-online.ca Luxuryinsider.com Cutcaster.com Greenandcleanmom.org

  5. Logo • SB6 Shoes • Imprint /Path • Green (Growth, Learning, Balance) SB6 SB6 Dreamstime.com Thedailysnapshot.com http://funkyanddelightful.blogspot.com/2011_05_01_archive.html

  6. Visuals and Success By Six outcome goals; • “Children are born healthy” • (Care: decrease low birth weights) • “Children develop to their maximum capacity” • (Health: develop motor skills ) • “Children are nurtured in the home and in all settings” • (Interact & Love: develop personal & social skills & provide safety) • “Children gain knowledge/skills from both formal &informal learning resources” • (Explore ways to teach: communication & problem solving)

  7. Media Mix To View Progress Presentation:

  8. Billboard Implementation

  9. Billboard Visuals www.photos.com/stock www.google.com www.aperfectworld.org

  10. Billboard Impact • “Over 125 million Americans commute to work daily while driving 3.4 trillion miles annually. Vehicles on the road has increase 147% in the last twenty years.” • (http://www.adsmartoutdoor.com/billboards.htm) • “OAAA in 1999 said thatpeople glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.” • (http://www.bpsoutdoor.com/blog/?p=55) • “Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.” • (http://www.bpsoutdoor.com/blog/?p=55)

  11. Commercial Implementation

  12. Commercial Visuals Googleimages.com • Shoe on child • Child graduating • Racine figure • (Caron Butler) Googleimages.com

  13. Commercial Benefits • Target Local Audience • Gain Local Attention: Mass Communication • Promote Local Awareness

  14. Digital enVu

  15. Success by Six creative execution will run a minimum of 9 times per hour or • 90 times a day (4 weeks message will play 2,520 times). • At the Regency Mall, your message will reach 99,980 engaged viewers per month. These viewers don't represent all mall visitors, but only consumers who watched the content and interacted with the ads. http://www.envu.com/enspire-demo.php

  16. Advertise http://www.dailydooh.com/archives/50264 http://www.dailydooh.com/archives/33273

  17. Interact http://www.dailydooh.com/archives/50264 Link:

  18. International Media and Marketing Research Firm “The study helps further explore the development of the next generation of advertising, proving that direct motion, QR Codes and interactivity are the future of the advertising world,” said enVu. Link to Arbitron Research Report: (Arbitron 2011) (Study 2011)

  19. Audience (Arbitron 2011)

  20. Social Media Implementation

  21. Social Media Link to Facebook tutorial: Facebook Tutorial Link to the Twitter help center: Welcome to Twitter

  22. Social Media Impact: Daily Resource • Learning Activities • Health Reminders • Current News • Active Blogs • Social Media Links Additional Intern Interests: Phone App, QR Codes, & Flip Calenders

  23. Social Media “As of July 2011, Facebook has more than 800 million active users. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account.” “Over 300 million users of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It has been described as the “SMS of the Internet.” (Wikipedia, 2011)

  24. Integrated Marketing Plan SB6 Handout.docx Psychologytoday.com

  25. Bibliography Arbitron media research report. 2011. Arbitron, Inc. http://www.envu.com/PDFs/ArbitronStudy.pdf. Envu homepage. Website. 2011. <http://www.envu.com/>. Chiasson, G. (editor). Exclusive interview with enVu’s Benjamin Mathieu. 13 June 2008. Daily DOOH. Web. 7 Dec. 2011. < http://www.dailydooh.com/archives/33273>. Chiasson, G. (editor). GGP helps enVu to presence in 135 malls. 6 July 2011. Daily DOOH. Web. 7 Dec. 2011. < http://www.dailydooh.com/archives/50264> . News Book. enVu signs exclusive partnership deal with shopping centre group. 23 March 2011. Output. Web. 6 Dec. 2011. < http://www.outputmagazine.com/digital-signage/business/contracts/envu-signs-exclusive-partnership-deal-with-shopping-centre-group/>. Study reveal the stopping power of enVu’s enSpire’s digital signage platform. 16 Aug. 2011. Digital signage connection. Web. 7 Dec. 2011. <http://www.digitalsignageconnection.com/study-reveals-stopping-power-envu%E2%80%99s-enspire-digital-signage-platform>.

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