Rich Media services at AstraZeneca Delivered by Intercall

1. Rich Media services at AstraZenecaDelivered by Intercall

2. Contents • Virtual Event Definitions – what are my virtual alternatives? • AstraZeneca Event Types – how do I virtualize my event type? • Speaker / Brand Programs • Symposia / Conference Complement • External Portals / Patient Care • Social Webcasting • Virtual Event Planning • Goals and Benchmarking • Lifecycle and Best Practices • Engaging Intercall

3. Virtual Event Definitions

4. Virtual events for every department • Enterprise Virtual • Events & Environments • Intercall • Sales / Channels • Training • Global Sales Kickoff • Marketing • Brand Communication • Sales force tactics • Conferences • Launch Events • Human Resources • Career Fairs • Benefits Centers • Corp. Comms. • ExecutiveComms. • R&D Communication • Training • CPE,CME • HR Training

5. Evolutionary Continuum of Virtual Events • Increasing Level of Audience Attendance/Duration • Increasing ability to handle multiple tracks of content / community-building

6. AstraZeneca Virtual Event Types

7. Brand Communications – Speaker Programs, KOL’s, Ad boards • Technologies applied: • Audio Webcasts/Web conferences • Video Webcasts/Web conferences • Portal Distribution • Expansion of audiences • Increased efficiency for speakers • Regional delivery models • Reduction of teleconference fees • Applicable Best Practices: Webcasting

8. Complementing and Replacing Physical Events • Technologies applied: • Video Webcasts/Web conferences • Multilingual Delivery • Portal Distribution • Virtual Briefing Centers • Expansion of audiences • Increased efficiency for speakers • Global Delivery • Reduction of travel and resource costs • Applicable Best Practices: Webcasting & Localization

9. Alternate External Communication Plans • Technologies applied: • eMedia Centers • Virtual Environments • Podcasts • Increase duration of visit / content consumption • Increased data capture • Increased flexibility / customization • Applicable Best Practices: Virtual

10. Enhanced social interaction and interactivity Powerful branding tools and customization Screen Broadcasting, Polling, Twitter, Moderated Q&A and more Advanced Registration and default e mails Offered “in the cloud” as a Software-as-a-Service solution with no deployment needed Performance based engagement Open platform enabling extensibility Intercall Webcasting Key Features Key Benefits • Best User Experience • Crystal clear audio, video and slide presentations deliver seamless attendee experience • Industry-leading service team, from pre-event management to post-event follow-up • Global Reach and Support • Platform supports up to 17 languages • Content simultaneously distributed worldwide • Closed-captioning available in all languages • Dedicated, global support team with years of experience • Self-Service Market Leader • Best self-service capability in the industry • Configure and launch webcasts in seconds, not hours • Powerful, intuitive and easy-to-use self-service tools • Rich, Detailed Analytics • Capture attendee information, demographics and behavior at any time • Define attendee lead scoring with the Engagement Index for richer, post-event analysis

11. Virtual Event Planning Lifecycle and Best Practices

12. Planning your Virtual Event • Webcast • Virtual Environment • Successful Event • Content / Speaker • Intercall • Best Practices • Webinar Fundamentals • Hints & Tips • AZ / Speaker Partners • Speakers • Content • Review • Production • Intercall: • Remote crews • Studios • Satellite • Videoconferencing • Audio through phone • AZ Self-Service • Videoconferencing • Webcam • Internal resources • Archiving • Intercall: • Editing • Turnaround • CDN-based hosting • Physical copies • AZ • Review • Customization • Intercall: • Creative Services • Kick-off with Intercall • Customization • Review • AZ • Style sheets • Review • Live Management • Intercall • Rehearsal • Event Manager • Support • Externalmoderators • (optional) • AZ • Q&A screener • Speakers • Self-Service = • Intercall services above

13. Strategic Goals and Benchmarking

14. Best Practices – Pre-event Promotion • Email Invitations &Landing Pages • “Flipbook”Promotions • Bannercast • Customized invites • HTML landing pagesand micro-sites • Personalized invitations • Interactive event guide • Rich media promotionaltools • Embed on landing pagesand email invitations

15. Best Practices – During Event Audience Engagement • Audio & VideoKeynotes & Sessions • Social Networking • Incentives • High quality rich media • Full service production and event management • Built in interactivity • Social media integration • Contests / Competitions • Gather attendee feedback • Measure performance of your content

16. Intercall Capabilities – Post-event Leveraging Your Assets • Reporting & Analysis • Atttendee Nurturing • Integration withOnline Communities • Detailed reporting and analysis • Real time event dashboards • Sponsor • Additional live days • Attendees for future programs • Rich media promotionaltools • Embed on landing pagesand email invitations

17. Key Contacts Global Service Management Jim Neubauer – james.neubauer@astrazeneca.com IS Procurement Ron Cecconi – ron.cecconi@astrazeneca.com Intercall Account Executive Laura Enny – lenny@intercall.com