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European Cinema 2008 in Figures. Susan Newman Baudais Analyst – Film Industry European Audiovisual Observatory. European Cinema Summit, Brussels, 16 June 2009. Headline Figures 2008. Source: European Audiovisual Observatory. EU admissions. 924 million. +0.5%. European market share.
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European Cinema2008 in Figures Susan Newman Baudais Analyst – Film Industry European Audiovisual Observatory European Cinema Summit, Brussels, 16 June 2009
Headline Figures 2008 Source: European Audiovisual Observatory EU admissions 924 million +0.5% European market share 28.4% -0.2% EU production level 1 145 +11%
11 countries registering increase +23 million 1 013 1 010 1 007 10 countries stable +/- 0 million 959 6 countries registering decline - 19 million 932 Median 928 904 899 France +6.7% (+12.0 million) 877 Germany +3.2% (+4.0 million) Spain -7.8% (-9.1 million) 1999 2000 2001 2002 2003 2004 2005 2006 Italy -4.1% (-4.8 million) Admissions remain stable in the EU in 2008 Source: European Audiovisual Observatory European Union est +4 million +0.5% 924 920 2007 2008prov.
+27%* +12%* +0.5% +1.7% -1.6% -5.0% -2.6% Significant growth only in China and India Source: European Audiovisual Observatory 3 290* 2008 admissions in millions 1 364 Annual growth rate 924 196* 178 161 151 India USA EU China Mexico Japan South Korea * 2007 admissions; 2008 box office growth rate
Source: CNC, CAA/Nielsen EDI, Blickpunkt Film/Nielsen EDI, Screen International Source: Swedish Film Institute, Film & Kino, SKFI, ICA, Screen International, Cineuropa, Carlton Screen Advertising, 47.2% 23.7% 12.0% +7.5% 3.0% -15.2% -4.5% -7.1% -8.6% -5.3% -1.1% -11.8% -6.7% Poland France Ireland UK Portugal Germany Spain* Denmark Top 4 Slovakia Sweden Italy Norway * Box office growth rate. Provisional admissionsresults mixed for first quarter 2009
Top 10 films in Europe 2008 Source: European Audiovisual Observatory Film Country of Origin Year Admissions US rank 1 Mamma Mia! 12 US / GB inc 2008 33 738 217 2 Quantum of Solace 9 GB inc / US 2008 27 486 233 3 Indiana Jones & the Kingdom of the … 3 US 2008 26 515 992 4 Madagascar: Escape 2 Africa 7 US 2008 25 045 775 5 The Dark Knight 1 US / GB inc 2008 24 533 627 6 Bienvenue chez les Ch’tis ? FR 2008 24 159 485 7 Kung Fu Panda 6 US 2008 22 107 540 8 Hancock 4 US 2008 20 597 392 9 WALL-E 5 US 2008 18 949 774 10 Sex and the City 16 399 742 11 US 2008
Top 10 European films in Europe 2008 (including “EUR inc” films) Source: European Audiovisual Observatory Share outside nationalmarket Film Country of Origin Year Admissions 1 Quantum of Solace 64.1% GB inc / US 2008 27 486 233 2 Bienvenue chez les Ch'tis 15.4% FR 2008 24 159 485 3 Astérix aux jeux olympiques 49.4% FR / DE / ES / IT 2008 13 457 503 4 The Chronicles of Narnia: Prince Caspian 83.0% GB inc / US 2008 13 370 024 5 Sweeney Todd: The Demon Barber of … 59.0% GB inc / US 2007 5 168 008 6 Keinohrhasen 5.4% DE 2007 5 123 519 7 Recep Ivedik 7.7% TR 2008 4 660 305 8 Earth 99.8% GB / DE 2007 3 903 142 9 A.R.O.G 7.6% TR 2008 3 743 397 10 Die Welle 2 896 929 9.0% DE 2008
European films maintain market share in the EU in 2008 France 12.6% Italy 3.6% 3.5% 3.5% Germany 2.2% United Kingdom 1.4% Spain 5.0% Other Europe Source: European Audiovisual Observatory Others 1.6% USA 63.2% 28.4% Europe 6.8% EUR inc / US
EU one of few major markets with increasing production volume Source: European Audiovisual Observatory 1 145 1 132* Number of feature films produced Annual % change 520 400 388 +11% 113 70 +4% 0% -21% -4% -9% -0.5% EU India USA China Japan South Korea Mexico * 2007
EU feature film production hits record high in 2008 Source: European Audiovisual Observatory Revised figures now includes comprehensive coverage of feature documentaries 1 145 1 048 1 033 929 870 Total feature films 878 839 824 Fiction films 736 723 267 Feature documentaries 209 209 193 147 2004 2005 2006 2007 2008 prov
2006-2007: screen numbers rose marginally in the EU 29 394 2003 2006 2007 2002 2004 2005 Source: European Audiovisual Observatory 29 259 +0.5% 28 989 28 662
2008 screen data: gains in Eastern Europe, falls in West Source: European Audiovisual Observatory 2008 screen data 18 countries now available 29 394 29 259 Increase 15 countries +0.5% Decrease 3 countries Russia 1 890 screens +358 Romania 136 screens +19 Finland 324 screens +14 Spain 4 140 screens -156 Sweden 848 screens - 86 2006 2007 Germany 4 810 screens - 22
Digital screens grow by 70% in 2008 Source: MEDIA Salles 1 529 +70% 897 527 204 55 30 2003 2004 2005 2006 2007 2008
2008: France is catching up on the UK Source: MEDIA Salles 2008 digital screens 303 New digital screens in 2008 253 +187 161 98 90 84 53 +59 +49 +45 +10 +19 +22 UK Austria Poland Russia France Belgium Germany 1 2 3 4 5
Round up • 2008 – a stable year for European cinema … Admission levels remained fairly stable in most EU member states … European films kept strong market share • National films driving overall admissions …. Many countries registering record market shares for national films …. Indicating strong demand for local product • European production activity reaches record high • Mixed outlook for 2009
http://www.obs.coe.int More details in FOCUS 2009: World Film Market Trends available at