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Key figures 2008

Key figures 2008. Customer numbers (x 1.000). Business market Wireless 1.487 Fixed lines 1.581. Total revenues 14.6 billion Operating profit 2.6 billion Results after taxes 1.3 billion Staff 36.702 fte 25.073 fte excl. Getronics. Consumer market Wireless 6.248

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Key figures 2008

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  1. Key figures 2008 Customer numbers (x 1.000) Business market Wireless 1.487 Fixed lines 1.581 Total revenues 14.6 billion Operating profit 2.6 billion Results after taxes 1.3 billion Staff 36.702 fte 25.073 fte excl. Getronics Consumer market Wireless 6.248 Fixed lines 3.444 Internet (ISP) 2.536 TV 775 Mainly broadcast DTT KPN International E-Plus 17.777 BASE 3.445

  2. HBB? • Hybrid as in • Leveling different bearers for optimal service delivery at lowest cost? • Network offload • Wholesale the best return channel for broadcast service offerings? • High quality CDN infrastructure • Delivering white labeled a interactive service complementing a broadcast service? • High quality CDN plus encryption, subscription ….. • Synchronizing interactive services that are part of a broadcast delivery? • Voting, subtitling certain language, multiple commentators at one life broadcast. • Don’t understand we do… Fiber FiberFiber.. • Fiber is the future, all will be fiber, single service, what is the problem… TV strategy

  3. KPN is relatively new in “TV” but experiences in previous changes What is TV for the customer ? Yesterday..…………………Tommorow………………..Future 70 % interactive 30 % lean back Tv as iconic user interface Media on a new interface? WEBTV I-Player FLASHTV TAAS 50 % interactive 50 % lean back TV Channel packages Wifi DVB-H Digital video recorder I-TV UMTS Missed programs DVB-T Video on demand SAT TV Microsoft TV IP-TV 10 % interactive 90 % lean back ACTVilla MOB-TV ? Technology enables User interface sells

  4. Operator perspective 1 Content can be watched on all kinds of internet/ IP streaming enabled devices Content (from partners) Broadband Options to view TV/Video : (Examples) Improved quality and delivery of TV/ video content via internet On PC On TV via PC On TV via game console Committed wholesale partner On internet enabled TV On TV via streaming settop Content providers Content distribution Content Service providers Aangepaste slide Corp strategy

  5. Operator perspective 2 Changing consumer segmentation and trends ‘Passive’ User wants to consume One size fits all ! v Retro TV My TV 75% 10% Scheduled favorites Personalisation and recommendation ‘Walled garden’ Limited number of service providers ‘Over the top’ Large number of service providers - usage - - offering - v v Quality TV Endless TV 10% 5% Research to select and enjoy Generate, share, zap, surf Active User generated content - Prosumption

  6. Business role discussion:Which role to play, What to do, what’s in it for me? TV strategy

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