1 / 7

Microsoft's plan to save Bing

Microsoft's plan to save Bing. By: Anthony Cadger. Market shares before bing. Google dominates the search engine world with an 84.2% market share. Yahoo is the next closest with a measly 7.51%. Market Shares after Bings Launch.

lajos
Download Presentation

Microsoft's plan to save Bing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Microsoft's plan to save Bing By: Anthony Cadger

  2. Market shares before bing • Google dominates the search engine world with an 84.2% market share. • Yahoo is the next closest with a measly 7.51%.

  3. Market Shares after Bings Launch • Google still dominates the search engine world with 83.96% share, down just six-tenths of a percentage point. • Bing takes over MSN’s market share and gains about 2%. Still trails Yahoo.

  4. Two years after the launch of Bing • After two years Google still leads and loses only two percentage points. • Bing takes over 2nd place barely squeaking by Yahoo. While doubling their market share, in two years, Bing still only has 8.31%.

  5. Tough Loss so far • Microsoft has lost a staggering $5.5 billion on Bing since the search service launched in June 2009. • Google reported ad revenues of $5.51 billion in quarter 1 of 2009 alone.

  6. Microsoft’s plan • Microsoft plans to use its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box. • For example, a search for flight info will tell you when the best day is to purchase a plane ticket. • Bing Shopping lists products from more than 540 online retailers like Lenovo, HP Home & Home Office Store, Buy.com, Zappos, etc. • Congregating search info, Hotel Accommodations, Flight timings, local tourist attractions, etc. • Through its search partnerships with Facebook and its use with various Microsoft products, Bing will gradually gain understanding of the Web. Attempting to transform searches from today's noun-based keyword entry's to eventually giving Bing the ability to field questions phrased in natural human language. “Microsoft can not and will not try to "out-Google" Google. Instead, we must change the game fundamentally.“ - Microsoft President of Online Services, Qi Lu

  7. Sources • http://money.cnn.com/2011/09/20/technology/microsoft_bing/index.htm • http://investor.google.com/earnings/2009/Q1_google_earnings.html • http://www.statowl.com/index.php

More Related