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Deio Davies

Deio Davies . Migration/power and technology Product Design. Ethnographic Research. own experiences new to the city business people young people. Problem. speeding. Secondary Research. Cardiff road safety. Existing Products. Existing Products. Technology Research.

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Deio Davies

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  1. Deio Davies Migration/power and technology Product Design

  2. Ethnographic Research own experiences new to the city business people young people

  3. Problem speeding

  4. Secondary Research Cardiff road safety

  5. Existing Products

  6. Existing Products

  7. Technology Research

  8. Ford Speed limiter technology

  9. Published work on topic STephen turvil

  10. Comments Road barcodes? Problem with diverting roads with different speed limits not able to overtake - head on collisions?

  11. Primary Research is cruise control used on city streets?

  12. Questionnaire Every 3 of 5 people believed that speeding is the main cause of accidents on city roads . 90% of the people I asked would want speed to be controlled on city roads. Everyone admitted to have accidentally exceeding the speed limit most times .

  13. Group Discussions

  14. What I need to do... The product that i design will need to be ; Affordable consistant up to date available for most cars

  15. 1 : 1 Should speed be controlled on public city roads? - Yes because pedestrians can be put in danger. When would you speed on city roads?  When I'm late for work. Do you exceed the speed limit without noticing? Yes, especially if listening to music and/or concentrating on other surroundings. If everyone did not exceed speed limits, would it be easier to travel within and around the city? Yes, I believe it would prevent a lot of accidents and less road rage.

  16. Market Definition The product could be advised for every car owner to own travellers business people parents taxi drivers delivery businesses

  17. Problem in detail speeding pedestrians at risk accidents road rage government costs speeding tickets

  18. Design Brief For this project I will go ahead to design an in-car feature that aids travelling around cities such as Cardiff. The problem highlighted is 'speeding', therefore the feature will work in a way to be able to counter this problem and control speed . Therefore safer and cleaner travelling will be performed on the streets of cardiff and other cities of the world.

  19. Thankyou Any questions?

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