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James davies

James davies. Lenovo & mini. At scale With results. Personal technology Public technology. Source: Deloitte Mobile Influence 2013 . 2017 (Predicted). 2013. Source: Deloitte Mobile Influence 2013 .

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James davies

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  1. James davies Lenovo & mini

  2. At scale With results

  3. Personal technology Public technology

  4. Source: Deloitte Mobile Influence 2013

  5. 2017 (Predicted) 2013 Source: Deloitte Mobile Influence 2013

  6. Consumers using mobiles on shopping trips are both more likely to purchase (convert) and spend more Consumers using their smartphones either before or during shopping trips were more likely to make a purchase And they spend more on average Source: Deloitte Mobile Influence 2013

  7. Used smartphones to shop Frequency of use for category Mobile Influence Factor 2013 Predicted Mobile Influence Factor 2017 Electronic/ Appliance Sports, Toys, Games, Hobbies Furniture/ Home Furnishings Food / Beverage Health/Personal Care /Pharmacies Convenience Store / Petrol Station AVERAGE (WEIGHTED) Source: Deloitte Mobile Influence 2013

  8. Lenovo

  9. How Posterscope used big data from mobile to reinvent out-of-home targeting & turbo charge brand metric shifts

  10. Site/app category 1 Site/app category 2 Site/app category 3 Site/app category 4 Site/app category 5 Site/app category 6

  11. Improved targeting through mobile data TRIPLED THE EFFECT of OOH media in terms of: Ad Awareness Purchase Consideration Online Searches

  12. MINI - background Be seen as the most inventivebrand in the category to drive sales Macro objective Preference, consideration, purchase intent, recognition irresistibility, excitement, impact Metrics

  13. Opinions & expectations of DOOH Index vs national average Ads on DOOH screens : Creates impression of a qualitybrand Suggest brand is a market leader 125 165 Source : Posterscope OOH Consumer Study

  14. Opinions & expectations of DOOH Brands using this type of ad are more innovative & up to date More likely to rememberbrands using this type of ad More likely to recommendbrands using this type of ad Tend to look out for live updates & info when OOH Index vs national average Real-time / contextual DOOH ads: 132 135 210 230 Source : Posterscope OOH Consumer Study

  15. Consumer generated photos declaring love for MINI 2,217 real-time creative executions Estimated overall reach and frequency: 68% @ 15 OTS

  16. At scale With results • For the full mobile, retail & OOH report : • PioneeringOOH.com (‘Our Opinions’ section) • @ james1davies1

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