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SEO Presentation

SEO Presentation. High Level SEO overview 08 th December 2010. Facets of a website. Presentation Look and feel – images etc. Facets of a website. Presentation Look and feel – images etc Usability Easy to navigate Clear call to action. Facets of a website. Presentation

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SEO Presentation

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  1. SEO Presentation High Level SEO overview 08th December 2010

  2. Facets of a website • Presentation • Look and feel – images etc

  3. Facets of a website • Presentation • Look and feel – images etc • Usability • Easy to navigate • Clear call to action

  4. Facets of a website • Presentation • Look and feel – images etc • Usability • Easy to navigate • Clear call to action • Content • Relevant • Sales focussed but interesting and readable

  5. Facets of a website • Presentation • Look and feel – images etc • Usability • Easy to navigate • Clear call to action • Content • Relevant • Sales focussed but interesting and readable • Traffic • Brand name recognition / returning visitor • Other advertising • SEO to gain new visitors through Search Engines

  6. Facets of a website • Presentation • Look and feel – images etc • Usability • Easy to navigate • Clear call to action • Content • Relevant • Sales focussed but interesting and readable • Traffic • Brand name recognition / returning visitor • Other advertising • SEO to gain new visitors through Search Engines

  7. Search Engines and SEO • Yahoo • Focus is primarily on page content; key-phrase count, placement etc • Uses Keyword and Description Meta-Tags (invisible to user) • Looks for relevance of back links

  8. Search Engines and SEO • Yahoo • Focus is primarily on page content; key-phrase count, placement etc • Uses Keyword and Description Meta-Tags (invisible to user) • Looks for relevance of back links • Google • Focus is primarily on Back links including referring page relevance • Ignores Keyword and Description Meta-Tags • Looks for relevance of page content as well as key-phrase count etc

  9. Search Engines and SEO • Yahoo • Focus is primarily on page content; key-phrase count, placement etc • Uses Keyword and Description Meta-Tags (invisible to user) • Looks for relevance of back links • Google • Focus is primarily on Back links including referring page relevance • Ignores Keyword and Description Meta-Tags • Looks for relevance of page content as well as key-phrase count etc • All • Need error free code to be able to ‘see’ the content • Pages should have 250+ ‘content’ words preferably nearer 500 • Look for proper use of Headings to highlight important content • Change their algorithms regularly (at least in small ways)

  10. General SEO Approach • First SEO run through of pages • Get some SEO into titles, descriptions, keywords and content

  11. General SEO Approach • First SEO run through of pages • Get some SEO into titles, descriptions, keywords and content • First CONTENT run through of pages • Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial

  12. General SEO Approach • First SEO run through of pages • Get some SEO into titles, descriptions, keywords and content • First CONTENT run through of pages • Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial • Second SEO run though • Review SE positions; review SEO search terms and amend as needed

  13. General SEO Approach • First SEO run through of pages • Get some SEO into titles, descriptions, keywords etc • First CONTENT run through of pages • Ensure content is going to sell the product / service (call to action etc) and is SEO targeted; also identify any new pages that would be beneficial • Second SEO run though • Review SE positions; review SEO search terms and amend as needed • Second CONTENT run through • update content for any changed keywords/phrases etc

  14. General SEO Approach - cont • Do a further SEO position check • identify which key terms need most help and look for back links and other marketing techniques to aid these terms

  15. General SEO Approach - cont • Do a further SEO position check • identify which key terms need most help and look for back links and other marketing techniques to aid these terms • Opposition SEO check • get the numbers for keyword use on opposition pages (know what to beat), get ideas for new key phrases, and look at opposition back links for ideas

  16. General SEO Approach - cont • Do a further SEO position check • identify which key terms need most help and look for back links and other marketing techniques to aid these terms • Opposition SEO check • get the numbers for keyword use on opposition pages (know what to beat), get ideas for new key phrases, and look at opposition back links for ideas • ONGOING • continually monitor SEO positions, click through rates and conversion rates etc to look for CONTENT and key phrase improvements

  17. SEO tools and aids etc • Custom spreadsheet • Aid to tracking Search Engine position, key word counts etc

  18. SEO tools and aids etc • Custom spreadsheet • Aid to tracking Search Engine position, key word counts etc • Google Keyword Tool • Identify which words and phrases are searched for and competition

  19. SEO tools and aids etc • Custom spreadsheet • Aid to tracking Search Engine position, key word counts etc • Google Keyword Tool • Identify which words and phrases are searched for and competition • Yahoo site explorer • Helps identify back links to our site AND to opposition sites

  20. SEO tools and aids etc • Custom spreadsheet • Aid to tracking Search Engine position, key word counts etc • Google Keyword Tool • Identify which words and phrases are searched for and competion • Yahoo site explorer • Helps identify back links to our site AND to opposition sites • Google analytics • Monitor traffic, identify used keywords etc

  21. SEO tools and aids etc • Custom spreadsheet • Aid to tracking Search Engine position, key word counts etc • Google Keyword Tool • Identify which words and phrases are searched for and competion • Yahoo site explorer • Helps identify back links to our site AND to opposition site • Google analytics • Monitor traffic, identify used keywords etc • Google webmaster tools • Identify problems on site; broken internal links; broken back links etc

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