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MCVP IM-COMM MC REPORT FEBRUARY

MCVP IM-COMM MC REPORT FEBRUARY. United in Purpose , Growing through Actions. Audience Overview. Traffic Sources Overview. Content Overview. Member activity on IT Platforms Overview. Team Plan/ Individual Plan Contribution Progress. Product Strategy Channel Measurable of Project

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MCVP IM-COMM MC REPORT FEBRUARY

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  1. MCVP IM-COMMMC REPORT FEBRUARY United in Purpose, Growing through Actions

  2. Audience Overview

  3. Traffic Sources Overview

  4. Content Overview

  5. Member activity on IT Platforms Overview

  6. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Crowdfunding promotion of GCDP Projects • Key Mos • Crowdfunding and showcasing website structure + donations platform 100% • What have been done • Crowdfunding and showcasing website structure + donations platform

  7. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Sales • Measurable of Project • Number of subscribers to the sellers program • Key Mos • 30 PLANNED – 157 EXECUTED. 533% • What have been done • Promotion of the sales opportunity on MCGAZINE and myaiesec.net

  8. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Number of members subscribed to the exchange programs • PLANNED 350. EXECUTED 2 – 0,6% • What have been done • Implementation of application forms and internal communication channels (blogging).

  9. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Delivery • Measurable of Project • EPs subscribed to the integrated XP program • 150 PLANNED. 15 EXECUTED – 10% • What have been done • Email promotion to EPs mailing list

  10. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Delivery • Measurable of Project • # of collected cases. # of cases promoted • 152 COLLECTED CASES. 13 INTERNALLY PROMOTED – 7.6% • What have been done • Showcasing worldmap • Cuéntanostuhistoria showcasing webform to collect cases. Promoted on the LCs.

  11. Team Plan/ Individual Plan Contribution Progress • Product Strategy • Channel • Measurable of Project • Number of organizations subscribed through the PODIO CRM • 30 PLANNED. 0 EXECUTED – 0% • What have been done • IGIP and BD Portfolio website implementation + PODIO CRM Integration

  12. Functional Achievements • START local discounts and scholarships implementation. Adjusted OGX contract policies implementation • 20 LCs with PODIO Premium Partnerships. Armenia got the full partnership. • National showcasing and internal promotion alignment with LCVPs. • Internal Communication policies redefining • Matching platforms on the MCGAZINE and OGIP specific talent recruitment platform on the students website.

  13. Conclusions • Endomarketing as a main responsibility of COMM is still not clear at local level. • National alignment is not longer the bottleneck. We require faster induction processes in order to speed up the performance of COMM-IM when it comes to content creation. • More people with a journalist and advertisement profile allocated in AIESEC are required in both Marketing and COMM if we want to BOOST the number of published showcasing stories.

  14. Next Steps • ICX leads generation through Papalito and Referidos campaigns. • FamiliasGlobales internal promotion for cases collection and membership subscription. • Integrated XP products showcasing • Internal communication breakdown reporting by LC

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