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Blake Mason, John Frelinghuysen, and Diana Nay

Social Media Strategy Presentation. Blake Mason, John Frelinghuysen, and Diana Nay. Organizations OVERVIEW. Main goal of educating through exposure Building their own brand through immersive experience Targeting a niche audience with appropriate tactics. Waves 4 Water and the water project.

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Blake Mason, John Frelinghuysen, and Diana Nay

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  1. Social Media Strategy Presentation Blake Mason, John Frelinghuysen, and Diana Nay

  2. Organizations OVERVIEW • Main goal of educating through exposure • Building their own brand through immersive experience • Targeting a niche audience with appropriate tactics

  3. Waves 4 Water and the water project • Exposing a social problem • Achieved through • Facebook: images and engaging conversation • Blog: specific stories and examples • Pinterest: showing research that appeals to niche demographic • YouTube: storytelling

  4. images for storytelling

  5. Rollins College and Elon university’s immersion programs • Exposure through international immersion experiences • Achieved though: • Website: organized tabs to showcase variety and numerous opportunities • Testimonials: personal stories with which niche audience can relate to • YouTube: imagery appeals and engages the viewers • Blogs: straightforward and live information

  6. FMHS & Albinpolasek • Exposure of culture • Achieved through • Facebook: To Create Costumer Connection • Vimeo: To educate and promote through video • Twitter: An extension in social media presence • Website: To educate and preview the organization

  7. Creating Connections

  8. Common/ different strategies • Informational vs. storytelling using videos • Creating connections through social media • Using images to tell a story

  9. Implications • New media helps reach niche audience • These platforms aid in brand recognition • Enhances communication

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