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Communication and Empowerment John Mason Senior Vice President Intertek RAM Ltd. Girl suffocated in tumble dryer
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Communication and EmpowermentJohn MasonSenior Vice PresidentIntertek RAM Ltd
Girl suffocated in tumble dryer ….... had climbed into the machine with her kitten on June 24, her mother told Dudley Coroner’s Court. She recalled how her other daughter had screamed and run up the stairs to day “She’s in the tumble dryer with the cat and I can’t wake her. METRO Nov 18 2005 Recalled Bracelet Linked to Child’s Lead Poisoning Death March 2006 Child dies after coat gets caught in tractor by Tom GillespieA WARNING has been issued to farmers to be extra vigilant when children are near machinery following the death of a seven-year-old boy on Saturday after his coat became entangled in the rotating powershaft of a tractor.Taken from the Irish examiner website January 11th 1999 Recall of "Lift & Lock Swings", outdoor swing for children 9 months to 3 years - 110 reports of children falling out of the swings, 38 children suffered injuries, 8 children suffered serious injuries - 24/08/2000 Choking Death Baby was given grape Evening Standard 4/02/2005 ……….. received one report of a four-year-old boy in Europe choking to death on the top ball portion of the stacking ring toy. 9/02/2006 Child’s Death Prompts Replacement Program of Magnetic Building Sets CPSC is aware of 34 incidents involving small magnets, including one death and four serious injuries. A 20-month-old boy died after he swallowed magnets that twisted his small intestine and created a blockage. Three children ages ranging from 3 to 8 had intestinal perforations that required surgery and hospitalization in intensive care. A 5-year-old child aspirated two magnets that were surgically removed from his lung. CPSC 31/03/2006 …..simple wooden toy recalled after five year-old boy choked to death 14/05/1999 Rocking Chairs Recalled for Fall Hazard After 45 Reports of Injuries 55 incident reports including 45 injuries. Those injuries include a cut in the leg requiring 16 stitches, a slight concussion, fractured ribs, wrist and cervical/lumbar sprains, upper back injuries, a pinched nerve, a shoulder joint tear, and one incident in which a pregnant woman began having contractions after the display chair in which she was sitting flipped over backwards. CPSC 23/03/2006 Child suffocated by bed as she retrieves toy by Nick Britten (Filed: 09/02/2006) ………… withdrew one of its beds from sale after a 21-month-old girl died when she became trapped between the frame and her bedroom wall. Tuesday 25 April 2006, Evening Standard Skin grafts for boy burned with novelty cigarette lighters A boy aged four suffered horrific burns after setting himself on fire with a novelty cigarette lighter disguised as a mobile.
Stakeholder Spectrum Influencers Workers Change Agents INTERNAL EXTERNAL Media Public Politicians Working Party Members Health Institutes EU Commission NGO’s
HOW? WHY? WHAT? TO WHOME? WHEN? Communication Questions COMMUNICATION
COORDINATION & ALIGNMENT REASON UNDERSTANDING RELEVANCE FITNESS FOR PURPOSE BASED ON CORE DIFFERING AGENDAS INTONATION Communication Challenges COMMUNICATION
INTERNAL INFORMATION SOURCE INTERESTED PARTIES CORE STATEMENT EXTERNAL Communication Focus
To be effective at bringing issues into focus it is essential to: • Find the relevant facts and interpret them. • Scope the issue. • Articulate the issue clearly as a core statement. • Identify and qualify stakeholders. • Develop response plan to influence stakeholders.
