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Our Solution

The Challenge. We helped Nando’s give away gig tickets EVERY DAY for 9 weeks. Nando’s wanted to drive trial of their Nando’s Grooves crisps, engaging customers and exciting them about the product. At the same time they looked to excite both convenience and on-trade channels.

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Our Solution

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  1. The Challenge We helped Nando’s give away gig tickets EVERY DAY for 9 weeks Nando’s wanted to drive trial of their Nando’s Grooves crisps, engaging customers and exciting them about the product. At the same time they looked to excite both convenience and on-trade channels. Our Solution 1.42% redemption rate: beating the industry standard The Results We developed an on-pack promotion which offered consumers the chance to WIN gig tickets EVERY DAY with Nando’s Grooves. The relevance of the prize amongst the target audience of 21-34 year olds drove trail and create brand advocacy amongst key consumers. At the same time we offered trade channels added value with the product, stand out at shelf and a driver for repeat purchase. Strong AWARENESS and TRIAL drivers. 9,964 Entries into the promotion. Social support via Nando’s parent brand Facebook page We used a text entry mechanic to appeal to the target and instil a sense of immediacy

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