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Our Solution

The Challenge. 3M challenged us to be: BIGGER : A compelling reward to encourage collectability & increase sales. BOLDER : A campaign to equal the power of the brand & excite the trade. BETTER : Uncover fresh ways to stimulate awareness & participation in National Programmes.

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Our Solution

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  1. The Challenge 3M challenged us to be: BIGGER: A compelling reward to encourage collectability & increase sales. BOLDER: A campaign to equal the power of the brand & excite the trade. BETTER: Uncover fresh ways to stimulate awareness & participation in National Programmes. We helped 3M achieve a +46% sales value uplift Our Solution The Results We offered consumers the chance to play our online Deal Or No Deal game FREE with every purchase. Players were offered a prize which they could then ‘deal’ or ‘no deal’ on, prizes could then be banked, cashed or donated to charity. The activity played on the national success of the DOND TV show and drove sales by offering multiple chances to win. 35,443 online game plays +42%sales volume uplift 10.5% redemption rate Amplification Interactive online ads were placed on the Channel 4 DOND webpage Trade ads were used in popular stationary titles to raise awareness of the promotion Promotional stickers were placed on participating packs, allowing 3M to reach 80% more of the market Promotional FSDUs went into all Staples stores nationwide ATL s

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