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Our Solution

The Challenge. We helped McCain increase volume sales by + 35%. McCain wanted to offer mums a relevant reward to engage them and encourage switching from own label. In return they wanted to drive sales and engagement on Facebook. Our Solution. The Results. 100,000+

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Our Solution

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  1. The Challenge We helped McCain increase volume sales by +35% McCain wanted to offer mums a relevant reward to engage them and encourage switching from own label. In return they wanted to drive sales and engagement on Facebook. Our Solution The Results 100,000+ Likes reached on Facebook We delivered an on-pack promotion across 20m packs offering the chance to win £1,000 EVERY DAY and a grand prize of £100,000. Consumers had to play the ‘Lucky Spuds’ Facebook game for a chance to win. and value sales by +22% Household penetration up 3ppt to 43% Amplification Fully interactive Facebook App built for Lucky Spuds game play & promotional entry Social content tailored to encourage game play & brand interaction A bespoke POS suite and trolley media were used to promote the campaign in store National TV tag raising awareness of the promotion & Lucky Spuds game ATL s

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