The World of Lodging

1. The World of Lodging Ch. 10 HS

2. Section 1 Types of Lodging Businesses

3. Full-Service Hotel • Is large and provides any services • Distinguishing features are its architecture and level of service • Usually two or more stories high • Concierge – is a hotel staff member who helps guests make arrangements, and advises guests on what to do and see in the area of the hotel • Five sub-categories of full-service hotels: • Convention, luxury, resort, extended-stay and condominium

4. Five sub-categories of full-service hotels • Convention Hotel – designed to provide for the special needs of conventions and trade shows • Convention – large meeting, usually sponsored by a group of its members • Trade show – an exhibit during which people who have goods and services to sell show their goods and services • Exhibit Hall – the space where a trade show is held • Convention Center – a large building designed specifically to hold large meetings, conventions, and trade shows • Luxury Hotel – provides the highest level of amenities, service, room furnishings, public spaces, and technology • Resort Hotel – caters to the vacationer or leisure traveler • Resort – a place that provides entertainment, recreation, and relaxation for vacationers

5. Five sub-categories of full-service hotels • Extended-Stay Hotels – for people who need lodging for five or more days • Three types: • Extended-stay • All-suite • Residential • Suite – a hotel accommodation that consists of more than one room • Usually two hotel rooms joined together • Sometimes includes kitchen facilities • Condominium Hotels – are multiple room apartments with kitchens • Time-share Ownership – owner owns the rights to use the unite for a specific time of the year

6. Limited service properties • Limited-Service Property – smaller, provides fewer services, and is less expensive than a full-service hotel • Motels – first-limited service hotels • Is one or two stories high, with no interior corridors and no elevators • Continental Breakfast – consists of breakfast foods that do not need to be cooked • Inn – a smaller hotel, but larger than a motel • Two categories – limited-service hotels and budget hotels • Limited-Service Hotels – offer a medium level of service and a midrange price • Typically three or four stories tall, has the word inn as part of its name, and offer more services than a motel but fewer than a hotel • Do not have a restaurant or bellman services • Budget Hotels – have the lowest rates and the least service • Also called economy hotels, budget motels, or economy motels • Goal – to focus on offering a comfortable, clean place to sleep at the lowest rate • Microtel – offer rooms with 30% less space ad have built-in furniture

7. Specialty accommodations • Specialty Accommodations – includes a variety of accommodations that are not hotels, motels, or institutional housing • Five categories of Specialty Accommodations • Conference centers • Lodges • Bed-and-Breakfast operations • Hotels • Campgrounds

8. Five categories of Specialty Accommodations • Conference Centers – a lodging facility where 60% or more of the total occupancy is generated by conferences • Usually offer a complete package of sleeping rooms, meeting rooms, and meals • Lodges – provide rooms and housekeeping for those guests who want to participate in a recreational activity • Bed-and-Breakfast Operations – a private home offering one to five guest rooms • Are for guests looking for personal service and charming locations • Include a home-cooked breakfast and an opportunity to meet the host family and the other guests • Large B&Bs are sometimes called Inns

9. Five categories of Specialty Accommodations • Hostels – an inexpensive place to stay where sleeping rooms, bathrooms, and kitchen facilities are shared • No linens, toilet articles or housekeeping services are provided • Campgrounds – are places to pitch a tent or park an RV with limited bathroom facilities • Can be basic, cold water and outhouse, or luxurious, hot showers and modern plumbing • Located in natural areas where people go to hike and enjoy the scenery • Institutional Housing – provided for people who live in institutions • Include schools, universities, hospitals, prisons, and the military • Dormitory – is a large sleeping room filled with bed for many guests • Senior Housing – provides places to live for people over 55 • More like a resort; can rent or buy in a complex • Includes more standard facilities and conveniences

10. Section 2 Location

11. Five Main Locations • Center City • Suburban • Highway • Airport • Resort

12. Five Main Locations • Center City • Downtown property • Near large office buildings and retail stores • Close to city’s entertainment services • Suburban • Full-service, Limited-service, and specialty accommodations can be found in the suburbs • Highway • Most accommodations along the high-ways are limited service hotels and budget hotels • Airport • Full-service, Limited-service, and specialty accommodations can be found in or near airports • Resort • Full-service, Limited-service, and specialty accommodations can be found in all resorts • Locations are very popular places to visit

13. Section 3 Ownership & location

14. Hotel chains • Chains – multiple-businesses that have the same brand name and the same ownership • Main advantages are brand name and the ability to save money by purchasing supplies in large quanitites • Develop customer loyalty through frequent guest programs

15. Hotel management • Hotel Management – the day-to-day running of a hotel • Also called Hotel Operation

16. Section 4 Affiliation, size & Price, and room rates

17. affiliation • Referral System – a group of independent hotels that creates a central office for reservations and marketing • Also knows as Affiliation Group or a Consortium

18. Size & Price • A small property has 1 to 50 rooms • A midsize property has 51 to 200 rooms • A large property has 201 or more rooms • Three price categories: • Premier • Moderate • Budget • The categories indicate the level of service

19. Room Rates • Rack Rate – is the official rate for one night’s lodging property • Room Rate – is the price actually charged for a guest for one night’s lodging • Rates must be competitive with rates of similar hotels • Offer special rates in specific situations and for specific types of guests

20. Section 5 Lodging Market

21. Market Segments • Business– consists of people traveling for business • Must have access to mailing services, copy machines, and fax machines • Sleeping room must include desk and chair, phone at desk, and internet access • Conventions and Meetings – consists of people traveling to a specific convention or meeting • Can be for a business, or professional and social organizations • Leisure – consists of people traveling on vacation or for personal reasons • Budget – consists of people looking for the cheapest accommodations • Long-Stay – consists of people who need accommodations for five or more days • Special – includes groups who have made special arrangements with the lodging business for low rates • Guest Mix – the percentage of each segment that is staying at a lodging property

22. Section 6 Functions in lodging

23. Foodservice and concepts • Meal Plan – a room rate that includes meals • Four Types of Meals Plans: • Full American – three meals • Modified American – two meals • Continental – continental breakfast • European – no meals • Lodging Concept – the whole idea of the lodging property or chain • Includes the theme, target market, décor, ambiance, and level of service