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Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc .

Innovations in Rail Safety Education and Awareness in the United States October 7, 2013 – International Railway Safety Conference, Vancouver BC. Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc . Celebrating 40 Years of Safety. Operation Lifesaver Presentations & Activities.

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Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc .

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  1. Innovations in Rail Safety Education and Awareness in the United StatesOctober 7, 2013 – International Railway Safety Conference, Vancouver BC Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc.

  2. Celebrating 40 Years of Safety

  3. Operation Lifesaver Presentations & Activities

  4. Connect with us – www.oli.org Facebook: www.facebook.com/operation.lifesaver Twitter: @olinational Pinterest: http://pinterest.com/olinational/ Instagram: http://instagram.com/operation_lifesaver_inc

  5. U.S. Crossing Safety Improvements

  6. U.S. Crossing & Trespass Statistics National Overview Source: Federal Railroad Administration preliminary statistics

  7. Pedestrian Challenges Remain

  8. . Goals and Priorities To renew the OLI organization and meet today’s safety challenges, we will: Raise awareness of the Operation Lifesaver brand Increase focus on growing safety issues in passenger rail and rail transit safety Expand the audience for Operation Lifesaver's safety message

  9. Raising Awareness - Partnerships

  10. Raising Awareness – 2014 National Safety Campaign See Tracks -- THINK Train!

  11. Passenger Rail and Transit Safety • In 2012, Amtrak ridership reached a record 31.2 million passengers in 2012; transit ridership reached 10.5 billion passenger trips • FTA has new safety oversight responsibility under MAP-21 – OLI will be involved in helping shape that new role • OLI recently awarded $190,000 in transit safety education grants to 8 transit agencies around the country

  12. Passenger Rail and Transit Safety • Examples of past OLI transit safety campaigns in partnership with transit agencies:

  13. Expanding the Audience: Transition to OLAV • New Outreach • Convert education programs, including presenter certification program, to web-based volunteer training. • Make greater use of digitaltechnology, social media, and e-Learning to differentiate the OL brand, increase public awareness and deliver education campaigns. • Current OL Outreach: • 50 State programs • 1,400 presenters • 1.2 M people reached in 2012 presentations

  14. Expanding the Audience: Volunteers OL CERTIFIED PRESENTERS ARE NOW OPERATION LIFESAVER AUTHORIZED VOLUNTEERS (OLAVs)

  15. Expanding the Audience: E-Learning

  16. Expanding the Audience: School Bus Drivers • Coming soon – • School Bus Driver e-Learning

  17. Our Mission is the Same

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