Membership Recruitment

1. Membership Recruitment Chapter Webinar Series National Association of Pediatric Nurse Practitioners

2. Why members join an organization? • Networking • Affiliating with those with a common vision and shared values • Exercise leadership skills through involvement in tasks, projects, committees or boards

3. Get to know you membership • Survey Monkey (www.surveymonkey.com) • Who is your membership? Why did they join? What do they most like about being a member? How long have they been members? How satisfied are they with their membership? • # New versus experienced NP’s • Practice setting (acute versus primary versus specialty) • # Students/Faculty • Be knowledgeable about NAPNAP (vision and mission statement)

5. Where can you recruit from? • Advertising: Local pediatric publications, clinics, hospital settings, local newspaper/magazine • National list • Registration list • Maintain up to date list of potential volunteers from years past • Solicit feedback from members/personal referrals • Hospital listserves • School of Nursing listserves

6. Volunteer Recruitment Flier • Create and distribute in emails, hospital and clinic settings, schools of nursing, website, and local nursing publications, local events • Succint description of volunteer work • Provide clear contact information • Mail welcome letter to all new members • Promote membership benefits

7. Members are more likely to be engaged if… • Announce direction and purpose • Keep members involved and seek their input • Recognize efforts of its members • Show dedication to projects • Create organized and stable chapter • Provide leadership opportunities

8. NAPNAP Recruitment Kit • The recruitment kit contains the following: membership applications, brochures, TPNP newsletter samples, JPHC sample, Ready Set Grow sample,  Foundation flyer.

10. 10 Simple tips… Collect Your Membership Materials • 1.      Request a NAPNAP Recruitment Kit at info@napnap.org. • 2.      Download a NAPNAP application or brochure online at http://www.napnap.org/MemberCenter.aspx Market Membership to your Peers/Others • 3.      Ask your PNP colleagues if they are members of NAPNAP.  If not, give them a NAPNAP membership brochure or direct them to www.napnap.org. • 4.      Tell your friends and colleagues why you joined NAPNAP.  A personal story can make an impact on one’s decision to join. • 5.      Distribute the contents of a Membership recruitment kit at events where PNPs are present. • 6.      With permission, place membership brochures on the tables for CE events, Chapter meetings, dinners, etc. Ask a speaker to remind attendees to join NAPNAP if they are not members. Share your Resources • 7.      Forward a link to the TPNP newsletter or JPHC (NAPNAP’s clinical journal) to other clinicians. • 8.      Tell a non-member about NAPNAP’s premiere event the Annual Conference and the discount offered to members. • 9.      Direct your colleagues to PNP SourCE(SM), NAPNAP’s online learning center www.napnapce.org • 10.   Hand samples of your newly developed SIG materials to non-members.

11. At an event… • Provide list of potential opportunities: webmaster, secretary, treasurer, SIG chair, membership etc… • Keep track of all volunteers (even those who have volunteered in the past) • Make announcement for volunteers at local events and emphasize the benefits of volunteering • Place volunteer sign up sheets at all events and follow up right away with any potential volunteers • Approach new comers and students at events • Match new member with someone with same interest

12. At an event… • Raffle new membership • Testimonials • Membership updates • Bring a friend • Bulletin board display • Display business card • Free resume critique • Write an article • Acknowledge new members (print names)

13. Other outreach ideas: • Contact other local nursing/state organizations or pediatric groups (ie AAP state chapter) • http://www.aap.org/member/chapters/chaplist.cfm • Contact local nursing schools and perhaps hold local recruitment/graduation event

14. Once you have your chapter board: • Make it easy (website, events) • Ask for new ideas • Select energetic people to board • Orientation: clear understanding of roles and responsibilities • Establish regular follow up • Troubleshoot at each event • Board: skills, potential conflicts • Is board reflective of membership?

15. Chapter Projects

16. Identify a job, task, or project • Have project well defined in writing • Discuss expectations • If asking about board position, refer to current board member in that position and consult bylaws for roles and responsibilities • Consider short term projects with clear deliverables • Discuss how volunteer’s role will be important to overall goals of chapter

17. Identify a Timeline and Monitor Progress • Provide clear timeline per project • Ask them how it is going • Offer assistance and be specific with questions • Try not to get too involved in doing the work • Important for volunteer to feel competent and trusted

18. Training • Provide necessary tools to complete task • Potential resources: previous board members, contacts at national office, Chapter President’s Manual, SIG Chair Manual, previous minutes) • Mentor new volunteers and share past experiences

19. Ask for Feedback • Ask volunteer for provide feedback after task is completed • May be able to offer new ideas or recommendations • Also provides an opportunity for members to stay involved • If not, understand knowledge gap and see if volunteer better suited for another task

20. Show appreciation • Acknowledge someone who has been a tremendous help to your group • Thank them for time and dedication through personal call, newsletter, announcement, certificate, wesbite, or hand written note