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BPMA RESEARCH

BPMA RESEARCH. The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013

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BPMA RESEARCH

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  1. BPMARESEARCH The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013 Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education 52 per cent of respondents were aged 30 - 49 1 2 3 About the BPMA Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

  2. Which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company? 43%. 31.1%. 26.2%. 21.8%. Clock & watch Example text Example text Example text Luggage USB Stick Hampers * multi answers possible

  3. Which products are you most likely to keep the LONGEST” (at least a year) are Mug Umbrella USB Clock/Watch Pen % • ... 63 per cent are most likely to keep a USB the LONGEST” *multi answers possible

  4. Most prevalent promotional products that you have in your office or desk • Summary of the 7 top products are: Out of 1000 respondents

  5. 40.6% Which of these products if they are useful enable you to recall advertiser or message 47.1%. 47.1% 36.7% 35.2% Mug Pen USB Stick Diary or Notebok Calendar Example text KeyRing

  6. In general, what are your immediate actions and reactions upon receiving a promotional product? *multi answers possible

  7. 18.2% How many promotional products do you have on/in your office or desk? 88.1%. 74.8%. OVER HALF (52.7%) have 3 or more products on desk/in office, and Nearly a third (30.6%) have 4 or more products. Have at least ONE product Have 2 products or more Have 5 products or more Example text KeyRing *multi answers possible

  8. 17.4% If free promotional products given away at an event, which actions are you likely to take 53.9%. 20.2%. 5.6% I would get the promotional item if its useful 2.9% I would get it regardless of product I would get the item if its attractive I woud not pick up I would pick it up if I thought it was collectable Example text KeyRing

  9. 18.7% Think of any promotional gift, why do you still keep it after 2 years 79.8%. 22.1%. 16.9% Useful 13.9% Its attractive Its fun Its unique Its a desirable product Example text KeyRing multi answers possible

  10. 16.7% Think of one promotional item, tell us your responses based on what you remember 55.9%. 34.3%. I have use d the product several times 15.1% 13.3% Favourable impression of advertiser Recommended Contacted Purchased Example text KeyRing multi answers possible

  11. 8.9% This advertising medium has ability to make me feel appreciated 64.3%. 11.1%. Promotional Products 8.0% 7.7% Direct Mail TV Print Online Example text KeyRing

  12. 8.7% I feel positive reactions when exposed to this advertising medium 60.1%. 16.9%. Promotional Products 7.9% 6.4% TV Print Direct Mail Online Example text KeyRing

  13. 9.6% I like this medium because its a constant reminder to me 61.1%. 15.3%. Promotional Products 8.0% 6.0% TV Print Direct Mail Online Example text KeyRing

  14. This advertising medium provides me with an incentive to TAKE ACTION! 50.7%. 19.4%. 11.2% 9.8% Promotional Products 8.9% TV Online Direct Mail Print Example text KeyRing

  15. 8.9% This advertising medium is best suited to invoking loyalty to an event or cause 58.6%. 16.5%. Promotional Products 8.6% 7.4% TV Direct Mail Print Online Example text KeyRing

  16. 11.7% This advertising medium allows for unique attention grabbing delivery 48.4%. 22.5%. 9.4% Promotional Products 8.0% TV Online Print- Direct Mail Example text KeyRing

  17. In your perception which one of the following media has the best ability to make you remember the product, brand or service because you see it more often: *Figures have been rounded down

  18. In your perception which one of the following advertising media has the best ability to get you to take action:

  19. BPMARESEARCH • How can I use this research? 1 Email your clients with the main findings. Upload to your Website. Presentations to clients & local businesses. Your email footer & blogs. Add to blogs & social media. 2 3 4 5

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