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Keeping true to our mission in a time of change. Marie Bennett. Stanford University Model of Mission. Centre for Social Innovation Executive Non-Profit Leadership Program Leadership & Strategy Mission & Strategy The logic of mission
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Keeping true to our mission in a time of change Marie Bennett
Stanford University Model of Mission Centre for Social Innovation Executive Non-Profit Leadership Program • Leadership & Strategy • Mission & Strategy • The logic of mission • Strategy and organisation – balancing business and social objectives • Execution
This afternoon • Mission and strategy • Remaining true to that mission in the face of competing challenges of being more business like, diversifying income and professional service delivery
Funnel Model of Mission Mission Strategy Execution Activities Resource allocation Policies
Mission • Core Values • Our guiding Principles • Purpose • The enduring reason for being • Big hairy audacious goal • Long term • Vision • The future
Business strategy • Scope • Customers, activities, programs • Competitive advantage • Why choose us? Our unique source of value? • Economic logic • How do we support the competitive advantage?
Business pragmatism vs social outcomes • More NFPs are providing for-profit services, activities or programs to corporate businesses, other NFPs, government • It provides increased and not tied resourcing • It enhances our brand and value in the marketplace • It helps other out
Core values Enduring Purpose BHAG Vision Dynamic