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Galal Salem, Dr Eleri Jones and Dr Nigel Morgan Welsh School of Hospitality, Tourism and Leisure Management University o

Galal Salem, Dr Eleri Jones and Dr Nigel Morgan Welsh School of Hospitality, Tourism and Leisure Management University of Wales Institute, Cardiff, UK. Modelling Cultural Special Events in Wales. Introduction. Egypt and Tourism 5.5 M. tourists; 4 Billion $ (2002) Special Events in Egypt

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Galal Salem, Dr Eleri Jones and Dr Nigel Morgan Welsh School of Hospitality, Tourism and Leisure Management University o

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  1. Galal Salem, Dr Eleri Jones and Dr Nigel MorganWelsh School of Hospitality, Tourism and Leisure ManagementUniversity of Wales Institute, Cardiff, UK

  2. Modelling Cultural Special Events in Wales

  3. Introduction • Egypt and Tourism 5.5 M. tourists; 4 Billion $ (2002) • Special Events in Egypt 25 events every year - Additional tourist attraction - Enhance the tourist image

  4. Modelling Cultural Events • Decision phase • Detailed planning phase • Implementation phase • Evaluation phase

  5. Decision Phase • Catalyst • Defining aims and objectives • Establishing the organizing board • Outlining feasibility study Market research Initial financial study • Decision-making

  6. Detailed Planning Phase • Special event definition • Financial study • Marketing • Logistics • Human resource management

  7. Implementation Phase • Monitoring progress • Dealing with contingencies • Shutting down

  8. Evaluation Phase • Event organizers • Customers • Sponsors • Staff • Community • Environment

  9. Case Studies • Cultural, recurring event • Subsidized by a governmental body • Non-financial aims • The Llangollen Musical Eisteddfod • The May Fair Festival • The Urdd Eisteddfod

  10. Phase 1 • Identify similarities and dissimilarities Phase 2 • Achieving consensus

  11. Discussion • Llangollen Initial features Initial financial study All planning activities • May Fair and Urdd Initial financial study Initial features financial study planning activities

  12. Building a Consensus One round Doing financial studies first

  13. Thank youGsalem@uwic.ac.uk

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