Contents Radio Advertising, Australia’s Listening – Brand Campaign Overview

2. Contents • Radio Advertising, Australia’s Listening – Brand Campaign Overview • Radio Advertising – Reaching Australia’s Big Spenders • Commercial Radio – A Dominant Media Choice • Commercial Radio in a Digital Environment – One Year On • Radio Ad Revenue – A Positive Result in 2010 • Contact Details Source: Nielsen Radio Ratings, Cume figures, five metro markets Survey #3 2010, plus Surveys #1 2010 of Newcastle, Gold Coast, Canberra, Survey #1 Wollongong – all People 10+

3. Radio Advertising – Australia’s Listening • A new brand campaign, airing from August 2010 and consisting of radio and online, will communicate the message that each week over 16 million Australians across the country listen to commercial radio • The ads feature listeners from different life stages; • Charlotte – a 17 year old girl who listens to radio when surfing the net in her room • Rob – a 45 year old banker who relies on radio for instant news and finance updates • John and Eileen – retirees who are active listeners across the day • Claudine – a 29 year old busy PR Executive - she likes radio’s ability to keep her informed while she’s on the move • Paul – a 22 year old who listens each day while on site at his landscaping job • Roz – a 40 year old – she has the radio on at home and in the car while running a household and family life • The campaign highlights the increased accessibility of radio as a result of radio’s presence on a range of platforms from broadcast to mobile phones, the internet, through podcasts and lately the emergence of broadcast digital radio. • The convenience of being able to consume radio across platforms enables listeners to engage with commercial radio everywhere - in the car, at home, at work, while exercising or even waiting for the bus Source: Nielsen Radio Ratings, Cume figures, five metro markets Survey #3 2010, plus Surveys #1 2010 of Newcastle, Gold Coast, Canberra, Survey #1 Wollongong – all People 10+

4. Radio Advertising – Australia’s Listening • The listeners featured in the brand commercials (Charlotte aged 17, Rob aged 45, Couple, Retirees, Claudine aged 29, Paul aged 22, Roz aged 40) highlight the relevance of, and engagement with, commercial radio across age groups. Over 80% of 10-17 yr olds and around 80% of 35-54 year olds listen to commercial radio. Source: Nielsen Radio Ratings, Cume figures, five metro markets Survey #4 2010 Monday to Sunday 5.30am to midnight

5. Radio Advertising – Reaching Australia’s Big Spenders • 74.4% of full time workers listen to commercial radio each week, with an average time spent listening of 14.2 hours • 73.6% of workers within the AB socio economic group listen each week for nearly 15 hours • 66.7% of people living in a home which is owned outright listen for 16.11 hours per week • 75.7% of car owners listen to commercial radio with time spent listening per week 17.23 hours Source: Nielsen Radio Ratings, Cume figures, five metro markets Survey #4 2010 – all People 10+

6. Radio Advertising – Reaching Australia’s Big Spenders • A total of 74.7% of those intending to purchase a digital radio over the next 12 months tune into commercial radio each week, with an average time spent listening of 19.5 hours • 73% of those intending to holiday interstate over the next 12 months are listening – time spent listening each week – 17 hours • Over 70% of people who intend on holidaying overseas in the next 12 months listen for 15.38 hours per week • 77% of those intending on purchasing a motor vehicle within the next 12 months listen to commercial radio • 68.9% of people who have purchased a product over the internet over the past month are listening. Source: Nielsen Radio Ratings, Cume figures, five metro markets Survey #4 2010 - all People 10+

7. Commercial Radio in a Digital Environment – One Year On • DAB+ Digital radio is now available in the 5 capital cities – launched in August 2009 and in July 2010 switched on in Canberra in trial mode with a Darwin trial to commence in August 2010. • In the short time since the launch, digital radio already reaches 523 000 metropolitan listeners each week. • A wide range of digital radios are available in the marketplace, including units which have iPod connectivity, touchscreens, and car radio adaptors. • Weekly time spent listening to radio via a DAB+ device (9 hours 47 minutes) has already outstripped listening to radio via the Internet (4hours 41 minutes) Source: Nielsen Radio Ratings, five metro markets Survey #4 2010 - all People 10+

8. Commercial Radio in a Digital Environment – One Year On • For a complete list of commercial stations available on DAB+ Digital Radio go to www.digitalradioplus.com.au • Sydney – 35 stations • Melbourne – 34 stations • Brisbane – 30 stations • Adelaide – 26 stations • Perth – 25 stations • Canberra – 10 stations Source: Digital Radio Industry Report 2010

9. Radio Ad Revenue – a Positive Result in 2010 • The commercial radio industry recorded an increase in metropolitan advertising revenue during the 2009/2010 Financial Year • Overall, 09/10 metropolitan revenue was up 2.25% from 08/09 at $647 million • January to July 2010 Calendar Year to Date saw an increase of 7% ($321 million) when compared to same period in 2009 • A 1.7% year on year increase in radio revenue (regional and metro combined) is predicted over the next four years, with $1.02 billion forecasted for 2014 Source: Deloitte Metropolitan Radio Revenue Figures, August 2010, PWC Media Outlook Report 2 August 2010

10. Contact Details For more information Natalie Muir, Strategic Insights Commercial Radio Australia 02 9281 6577 natalie.muir@commercialradio.com.au