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A SMARTER PLANET

A SMARTER PLANET. INSTRUMENTED INTERCONNECTED INTELLIGENT. PEOPLE COMPANIES, INSTITUTIONS, INDUSTRIES MAN-MADE SYSTEMS NATURE’S SYSTEMS. By 2050, 70% of the world will live in cities. The leverage points towards building an Ecosystem. Creating Presence / Piquing Interest.

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A SMARTER PLANET

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  1. A SMARTER PLANET INSTRUMENTED INTERCONNECTED INTELLIGENT PEOPLE COMPANIES, INSTITUTIONS, INDUSTRIES MAN-MADE SYSTEMS NATURE’S SYSTEMS

  2. By 2050, 70% of the world will live in cities

  3. The leverage points towards building an Ecosystem • Creating Presence / Piquing Interest MEDIA DRIVERS Investment based vehicles like TV, Print, Digital Display and Video, Search, PR, Events, etc. BRAND HOMES Digital destinations. IBM owns and manages the content. • Providing Deeper Information/ Highlighting expertise • Driving Engagement in environments that contextually align with SP SPONSORSHIPS/ PARTNERSHIPS Strategic engagements with preferred and relevant partners. STIMULATED MEDIA IBMer/user generated content focused on Smarter Planet • Inspiring Constituents to Converse and Create Content around SP

  4. JFK Airport Unit Results Summary • 18,864 touch sessions • Video plays: 2 per touch session • 43% of the time a video was user activated, it was played all the way through • 48 mobile submissions

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