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Brazil Overview. Latin American Market. LATIN AMERICA – GDP GROWTH. Brazil- General datas. Official languages - Portuguese Government - Presidential Federal republic Area - Total 8,514,877 km² ( 5th ) 3,287,597 sq mi
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Brazil- General datas • Official languages - Portuguese • Government - PresidentialFederal republic • Area - Total 8,514,877 km² (5th) 3,287,597 sq mi • Population - 2006 estimate188,078,261 (5th) - 2000 census 169,799,170 • Density 22 /km² (182nd) 57 /sq mi • GDP (PPP)2006 estimate - Total$1.616 trillion (9th) - • Per capita $8,600 (68th) • GDP (nominal) 2006 estimate - Total $943.6 billion (10th) - • Per capita $5,017 (64th)
Etinics people • 53.7% white • 38.5% mixed race • 6.2% black • 0.5% Asian • 0.4% Amerindian • 0.7% unspecified
Poverty and economic inequality According to Fundação Getulio Vargas, in June2006 the rate of poverty based into lacework was of 18.57% of the population - a 19.8% reduction during the previous four years.
The country risk measured by J.P. Morgan has significant Drop in a short period. Reached 151 points in April, 16th.
Population by region- 2002 NORTH 13.829.100 (8%) NORTH-EAST 49.212.500 (28%) SOUTH-EAST 75.047.000 (42%) CENTER-WEST 12.211.400 (7%) SOUTH 25.890.000(15%) SOURCE: MIDIA DADOS 2002
Consumption Potential Index Source : ALPHA 2001 - 11ª EDIÇÃO
Population per age bracket Source: IBGE Census 2000
US$ Minimum Wage Class 2,999.24 41,7 A1 2,023.63 28,1 A2 1,254.06 17,4 B1 818.02 11,4 B2 474.44 6,6 C 251.46 3,5 D 152.87 2,1 E Avg. Family Income per Social Class – US$ 2% 6% 11% 15% 38% 25% 3% Source: Intermeios Project
Market Universe(000) A1 A2 B1 B2 C D E São Paulo 10.183 3 7 14 19 36 19 1 R de Janeiro 8.316 2 5 10 14 42 24 2 Porto Alegre 2.180 2 5 14 19 37 20 3 Curitiba 1.460 4 7 17 17 34 19 2 B.Horizonte 2.409 5 6 12 13 38 23 2 Salvador 2.065 2 4 9 10 36 34 5 Recife 2.165 2 3 9 11 36 33 5 Brasília 1.403 5 9 14 17 31 23 2 Fortaleza 1.709 2 6 9 11 31 35 6 % Classes per Region – Main Markets Source: XLII Estudos Marplan – Base 9 mercados
Growth throughout 2005 It enters the categories of use, the growth throughout 2005 confirmed the biggest dynamism observed in the production of:
TV Market Overview Brazilian CTV market has achieved a historical record in last year. Television broadcast stations: 332 originating stations (plus 6,119 repeater stations) (2005) Televisions:90.3% of the households (2003).
TV Market Overview Brazilian Pay TV According to the Brazilian Pay TV Association (ABTA,) the Pay TV market in Brazil generated net revenues of an estimated US$ 2.1 billion for 2005, a significant increase when compared to US$ 1.7 billion for 2004. The total number of subscribers as of September 2005 was 3.9 million (3.8 percent increase over the previous quarter) and the industry estimated a total of 4.0 million subscribers in Brazil by year-end 2005.
Telecom Overview • Telephones - main lines in use: 19 million (1997) 39 million (2005) • Telephones - mobile cellular: 4 million (1997) 80 million (2005) 96 million (2006) • Telephone system: good working system • domestic: extensive microwave radio relay system and a domestic satellite system with 64 earth stations • international: 3 coaxial submarine cables; satellite earth stations - 3 Intelsat (Atlantic Ocean), 1 Inmarsat (Atlantic Ocean region east), connected by microwave relay system to MERCOSUR Brazilsat B3 satellite earth station
Telecom Overview • includes WLL; ** forecast • A Índia atingiu em Mar/06 a marca de 89,9 milhões de celulares, superando o Brasil que em Mar/06 possuía 89,4 milhões.
IT MARKET OVERVIEW About 7,8 million of PCs will be sold by the end of 2006, A 38% growth when compared to 2005. The IT Data institute believes the growth will be 8% on average for the next years.
IT Market overview • ). • Internet Service Providers (ISPs): 197 (1999) • Internet Users: 19,311,854 (2004)
BRAZIL PARTNERS & BRIC
Economic Prospects for 2007 • The market estimates that the Brazilian economy will grow 3.50% in 2007, and that the interest rate will end 2007 at 12%. The Brazilian government targeted the GDP growth as of 2007 by 4.5%, according to Guido Mantega. • Central Bank's inflation target for 2007 and 2008 stands at 4.5%, however Central Bank's inflation projection for 2007 is now at 4.13%. The market predicts an inflation of 4.06% for 2007 • Market projection for the exchange rate at the end 2007 is R$2.25 for US$1.00. • The market also estimates that the foreign trade surplus for 2007 will be US$ 38 billion, and that foreign direct investment will total US$ 16,1 billion.
Why Brazil? It ranks among the world’s top dozen economies: 6th in population, 5th in geographical area, and among the top five recipients of direct investment by foreign companies. Brazil produces much of its own capital goods and is a major exporter of manufactured products. It is a leading producer of agricultural products, pulp and paper, steel, aircraft, and automobiles. The government is beginning a drive to invest in biotechnology. Brazil is auto sufficient in Petroleum and have the exclusive technology in Bioenergy to produce Ethanol