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1. Arcas Publications Arcas Publishing was founded in 2013 by veterans of the technology and digital media industries. Using a data-driven approach, Arcas identifies topics of consumer interest and produces extensively-researched, high-quality books that enable readers to lead healthier, more fulfilling lives. Arcas Publishing has worldwide distribution, and is based in Berkeley, California.
2. The Team Benjamin Wayne, CEO CEO, Fliqz CEO, Collabrys CEO, Smartshop.com Matt Oesterle, VP of Product CEO, OfferTarget CEO, Involver Marc Visnick, Director of Sales Director of N.A. Sales, Lonely Planet Freelancer, ESPN Frances Baca, Art Director Principal, Frances Baca Design Design Director, Gastronomica Magazine Jenny Croghan, Editor Managing Editor, Gibson Publications Brian Hurley, Editor Oxford University Press Anna McCurdy, Office Manager Office Manager, Fliqz Becca Boe, Editor Chronicle Books Bo Gridley, Sr. Researcher Owen Lawrence, Data Analyst
3. Paleo for Beginners Price: $16.99 USD / $16.99 CAD EAN: 978-0-9895586-1-7 Trim: 6 x 9 Format: Trade Paper Pages: 290 55 Full-Color Photo Illustrations Comparable titles (Bookscan as of 7/21) Practical Paleo 57,729 YTD NET Units The Paleo Solution 27,014YTD NET Units Well Fed 23,110YTD NET Units
4. About the Paleo Diet The Paleo Diet food pyramid is an inverted version of the one that used to be recommended by the USDA. Meats, eggs and seafood make up the majority of the day’s calories, followed by fats from plant foods, fruits and vegetables, and then nuts and seeds. The Paleo Diet is a high-protein / low-carbohydrate diet. The Paleo Diet is effective not only because of what you eat, but also because of what you don’t eat. Changing the components and proportions of your diet is only half the Paleo plan. The other half involves eliminating foods that can slow your metabolism, encourage blood sugar problems and fat storage, and slow digestion. These eliminated foods include processed foods, alcohol, grains, legumes and sugar. Fast food, frozen meals and store-bought sweets and snacks are not a part of the Paleo diet and should be avoided.
5. Key Selling Points 30-Day Meal Plan (First 30-Days) 10 Steps for Success 150 Paleo Recipes 30 Paleo Breakfasts 30 Paleo Lunches 30 Paleo Dinners 30 Paleo Desserts 30 Paleo Snacks CrossFit endorses Paleo Diet saying "The Caveman model is perfectly consistent with the CrossFit prescription" - CrossFit is used by 6,100 private affiliated gyms and by many fire departments. law enforcement agencies, and military organizations. Popular Talk Shows: Dr. Oz Show on 4/22/2013, Oprah 4/19/2012
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12. Bookscan Data for “PaleoDiet” Comps Large spike “Week of 12/2” and strong sales continue through “Week of 5/12”
13. Google Trends on “Paleo Diet” Last 12 months trend for term “Paleo Diet.” Notice large spike in January Trend for term “Paleo Diet” since 2006. Notice significant increase over last 2 years.
14. The Juicing Diet Price: $16.99 USD / $16.99 CAD EAN: 978-0-9895586-0-0 Trim: 6 x 9 Format: Trade Paper Pages: 354 75 Full-Color Photo Illustrations 6 “Health Icons” Comparable titles (Bookscan as of 7/21) The Juicing Bible 56,898 YTD NET Units The Everything Juicer’s Bible 15,356 YTD Units A Beginners Guide To Juicing 5,252 YTD Units
15. About Juicing Juicing is the process of extracting juice from fruits and vegetables. Juicing can be done by hand with a citrus press or it can be done using an electric household appliance called a juicer. As a health trend, the word “juicing” typically refers to the practice of increasing your daily intake of fresh fruits and vegetables by drinking freshly pressed juices for healthy nutrients, weight loss, detoxification, and more. “Juicing has become popular in niche markets, particularly those interested in alternative medicine, fad diets, or gourmet foods, due to word-of-mouth, mainstream celebrity marketing, a heavy internet presence, and a documentary film entitled “Fat, Sick and Nearly Dead”. Juicing proponents claim that juicing can maximize nutrient intake, fight disease, strengthen cellular defense against free radicals, alleviate pain, encourage weight-loss, and decrease the need for medication.” – Wikipedia
16. Key Selling Points 30-Day Juicing Weight-Loss Plan 10 Steps for Success 6 Health Icons 175 Paleo Recipes 40 Green Juices 45 Fruit Juices 60 Vegetable Juices 30 Savory and Spicy Juices "Juicing, as a meal replacement or mere refreshment, has become a $5 billion business, and is projected to grow by 4% to 8% a year. The latest craze is best viewed as part of a national move, especially among people in their 20s and 30s, toward healthier eating and greater consumption of raw and organic produce. Americans spent $22 billion last year on bottles of water -- the world's most plentiful liquid, and readily available free." - Barron's "Juicing has become so popular that even Starbucks is selling fresh juices. The juice craze is much more than just a fad." – Huffington Post
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23. Bookscan Data for “Juicing Diet” Comps Large spike “Week of 12/2” and “Week of 5/26”
24. Google Trends on “Juicing” Last 12 months trend for term “Juicing.” Notice large spike in January Trend for term “Juicing” since 2006. Notice significant increase over last 2 years and consistent spikes in January.
25. The DASH Diet for Beginners Price: $18.99 USD / $18.99 CAD EAN: 978-0-9895586-2-4 Trim: 6 x 9 Format: Trade Paper Pages: 420 67 Full-Color Photo Illustrations Comparable titles (Bookscan as of 7/21) The DASH Diet Weight Loss Solution 34,817 YTD NET Units The DASH Diet Action Plan 10,270 YTD Units The DASH Diet Cookbook 7,626 YTD Units
26. About The DASH Diet “The DASH Diet (Dietary Approaches to Stop Hypertension) is a dietary pattern promoted by the U.S. based National Heart, Lung, and Blood Institute (part of the National Institute of Health, an agency of the United States Department of Health and Human Services) to prevent and control hypertension. The DASH diet is rich in fruits, vegetables, whole grains, and low-fat dairy foods; including meat, fish poultry, nuts and beans;and is limited in sugar-sweetened foods and beverages, red meat, and added fats. In addition to its effect on blood pressure, it is designed to be a well-balanced approach to eating for the general public. It is now recommended by the United State Department of Agriculture (USDA) as an ideal eating plan for all Americans.” – Wikipedia “Currently, hypertension is thought to affect roughly 50 million people in the U.S. and approximately 1 billion worldwide.’ – Wikipedia
27. Key Selling Points 30-DayMeal Plan 10 Steps for Success 150 DASH Recipes 30 Breakfasts 30 Lunches 30 Dinners 30 Desserts 30 Snacks Selected by U.S. News & World Report as its number-one choice in Best Diets Overall for the third year in a row (Best Diets for Healthy Eating, and Best Diabetes Diets). United States Department of Agriculture (USDA) recommends DASH Diet as an ideal eating plan for all Americans Endorsed by: The American Heart Association, The Mayo Clinic, The National Heart, Lung and Blood Institute
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34. Bookscan Data for “DASH Diet” Comps Large spike “Week of 1/13” and strong sales continue through “Week of 4/28”
35. Google Trends on “DASH Diet” Last 12 months trend for term “DASH Diet.” Large spike in Jan 2012 – US News ranks DASH best overall Diet. Trend for term “DASH Diet” since 2006. Popular Diet throughout year with large spikes attributed to media coverage.
36. Google Trends on “Diet” Last 12 months trend for word “Diet.” Notice large spike in January Trend for word “Diet” since 2006. Notice large spikes in January each year.
37. Bookscan Data for “Health Category” Large spike “Week of 12/2” Peak sales December - March