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YDreams AR

YDreams AR. António Câmara

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YDreams AR

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  1. YDreams AR

  2. AntónioCâmara AntónioCâmara is a Professor at Universidade Nova de Lisboa and has been a Visiting Professor at both Cornell University (1988-89) and MIT (1998-99). He was a Senior Consultant to the Expo98 project and Senior Advisor to the National Geographical Information System. He has been CEO and Chairman of the Board since the company was founded. Miguel remédio José Miguel Remédio is responsible for YDreams international operations and holds the company record for most accumulated frequent flyer miles. In the company’s early years he acted as General Manager, Finance Director and oversaw product development. In 2004 founded YDreams Med, in Barcelona, where he is now based as General Director. A specialist in geographical information and mathematical modeling with a Masters from Oregon Graduate Institute of Science and Technology. • Who we are

  3. Ivan franco Ivan Franco runs the YLabs R&D team, responsible for the development of Ydreams new technologies. His early passion for experimentation led him to an interdisciplinary path that includes art, science and technology. Ivan has a degree in engineering and an MsC in Digital Arts. He often lectures in Universities and companies, promotes workshops or performs artistically. • Joe eschbach • Past employers: Mitsubishi, Boeing, Apple, Adobe, Microsoft, Plastic Logic • Typical role: Executive - VP of Marketing • Products: MS Office, PageMaker, Acrobat, ... • Who we are

  4. ydreams • Started in 2000. • One of the world leaders in interactivity projects. • 600 projects in 25 countries. • YDreams has been backed by Espírito Santo group and other individual investors. • Clients include:

  5. Illustrativeprojects Adidas Eyeball Berlin, Cologne, Milan, Paris, Barcelona, Manchester, 2006

  6. Illustrativeprojects Coca-cola happiness factory São Paulo, Rio de Janeiro and Porto Alegre, Brazil, 2008

  7. Illustrativeprojects Santander visitors center Madrid, 2010

  8. Introduction to Yvision YVision, developed in-house by YLabs, our R&D center, is an advanced programming platform that creates powerful interactive multimedia applications that combine technologies such as 3D, physics simulation, computer graphics and gesture interaction, in a stable and efficient environment.It allows for the easy creations of modular interactive installations and plataforms that use augmented reality, image processing and recognition, mobile technology and others. • YDreams developed a platform • over the years to developprojects

  9. Gesture interaction and physics simulation

  10. Augmented Reality breakthrough inovation

  11. Gartner Hype Cycle for 2009 Desktop Augmented Reality Mobile Augmented Reality

  12. Three major offerings: • Leading SDK for augmentedreality • Augmentedcustomerexperience • Augmentedrealityprojects to bootstrapoperations • YDreams wants to spin-off YDreams AR, • a company focused on augmented reality with headquarters in SiliconValley

  13. Industry leading “freemium” platform and SDK for generating AR experiences for desktop and mobile platforms

  14. What People are Saying • Jacqueline Remus - Executive Director of User Experience at Edmunds.com • “I want an AR tool in-house.” • Andrea Magini - Lead Designer for Adobe Creative Suite • “AR market is coming in 2010” • David Kill - Chief Scientist South Korea Telecom USA • “AR is going to be huge. I want simple AR tool that I can get online”

  15. Business Model • Sell AR Software Development Kit(SDK) • PC and mobile versions • Up-sell additional modules • Integrate professional services

  16. DreamFactory • “Freemium” model based on Yvision • Open Source and premium modules • Revolutionary price point: $600 • Draws developers and undercuts competitors • Rich ecosystem • Positioning YDreams as thought leaders • Cross platform • Mobile, Mac, and PC • Targeted at web developers

  17. Key Capabilities • Ease of use • Opens development to ad agencies and non-engineers • Supports multiple aspects of AR • Marker, non-marker, spacial navigation • Seamless integration of physical and virtual • Integrates key differentiators • Physics, vision, tracking, etc. • Mobile and PC versions • Cross-platform output • Viable from enormous to tiny displays • Integrated location awareness • Adaptable, modular architecture

  18. SDK GUI

  19. An industry-leading platform for public interactive experiences that leverages eCommerce to provide in-store “interactive surfaces”

  20. Augmented Customer Experience • Additional retail modules for DreamFactory • Allows power of eCommerce to be brought into brick and mortar stores

  21. Software Solution Applicable To... • Digital signage • DOOH (Digital Out of Home) • Interactive kiosks • Ecommerce • Key opportunities • Retail stores • Shopping malls • Hotels • Airports

  22. DreamCase

  23. Retailer Branded

  24. Reactions to DreamCase • Annette Garcia - Account Manager, B+N Industries • “This[display case] is a game changer.” • Michael Mulcahy - Interests in several Silicon Valley hotels and retail locations • “This could allow us to add a new level of efficiency and service” • Bill Pereira - District manager for RiteAid Pharmacies • “The product is loaded with upside/ I do not even see much downside”

  25. SDK Business Model • Embrace the required “ freemium ” model: a free, Open Source, entry level solution by website • Sell the premium SDK by website • Sell the augmented reality customer experience solution by website and direct sales • Sell support for both “ freemium ” products • Sell special projects as professional services • Embrace the required “ freemium ” model: a free, Open Source, entry level solution by website • Sell the premium SDK by website • Sell the augmented reality customer experience solution by website and direct sales • Sell support for both “ freemium ” products • Sell special projects as professional services

  26. Retail Business Model • Sell the premium SDK • Sell DreamAR module to facilitate the creation of retail experiences • Sell special projects as professional services • Sell DreamCase • Sell support

  27. Marketing and Sales • Marketing • Best practices for new B2B solutions: SEO/SEM, Events, trade shows, PR, Website, developer program, evangelists • Customer Acquire Cost $150 yr 1 to $50 yr 5 for SW, $500 for retail AR CE kiosk • Sales • SDKs: free Open Source, premium by YDreams ecommerce store • Retail DreamCase: direct sales

  28. Team • YDreams Portugal – key r&d functions • YDreams USA – successful silicon valley experience in product delivery, marketing, sales, and support

  29. Financials (SDK, PS, CE Sales)

  30. FINANCIALS (SDK, PS, CE SOFTWARE AND HARDWARE)

  31. Cash Balance

  32. Q&A

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