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The Need for Effective Communication

The Need for Effective Communication. Colm Shannon Deputy Director Executive Information Service. Issues. What is effective communication? Why is it important? How communications can help deliver effective communications Your role. Effective Communications.

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The Need for Effective Communication

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  1. The Need for Effective Communication Colm Shannon Deputy Director Executive Information Service

  2. Issues • What is effective communication? • Why is it important? • How communications can help deliver effective communications • Your role

  3. Effective Communications

  4. “Internal communications suggests a cure from some ailment we would rather not think about – medicine to be taken because we know it is good for us, but with no great enthusiasm.”James Farrant

  5. Effective internal communications must address – How will RPA affect or benefit me?

  6. Why is communication important? • RPA affects 180,000 staff • Weak internal communications will undermine external communications

  7. How can communications help? • Communication is at the centre of the policy process • Leadership • Trust • Inclusivity

  8. Your role • The process has started • News letters • Website • Email circulars • Roadshows • Team brief • Communications sub group • Communications champions • Review your communications process • Encourage involvement

  9. Your role (continued) • Partnership – best practice • Monitor and measure • Feedback

  10. Keep it simple Provide information in a timely and relevant manner and in a way that all your staff are comfortable with.

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