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Leading Marketing Solutions Provider Launches Highly Personalized Data-Driven Marketing Palm Beach Gardens, FL, May 3, 2018- An innovative blend of direct mail list and data usage now allows businesses to ramp up their targeted marketing campaigns. The world of business today is proving a tough nut to crack with the advent of internet technology. There is increased competition and new marketing technologies emerge every day.This comes against a backdrop of increasing costs of operations forcing many businesses to scale down their marketing expenses. While more emphasis is today is on digital marketing techniques, Lead Performance Marketing, a full-service print and digital media company has launched an innovative integrated approach fusing traditional direct mail list and data-driven marketing. It is a game changer in a highly competitive market and one that is going to help businesses create awareness and cut costs of marketing. The marketing solutions provider has been around for years and they have leveraged this experience to create extensive consumer and business databases from which businesses can
create a targeted mailing list. The new approach integrates data to make such lists more effective. Gone are the days when marketers had to send mail to everyone as,through a data-driven approach, they can now map campaigns geographically and deploy them accordingly. By partnering with Lead Performance Marketing, both small and large enterprises can tailor their mailing lists for better outcomes. The idea behind the new approach is to ensure leverage data for targeted, specific direct mail marketing campaigns. Speaking at their Palm Beach Gardens, FL headquarters when launching this latest service, the company’s management was ecstatic about the impact a data-driven direct responsecampaign was going to have on their clients, “For a long time now, we have been looking for a way to integrate the emerging digital marketing solutions with traditional ideas. Our team has always felt that abandoning marketing techniques such as direct mail was going to impact negatively onour clients. Through intense research we have managed to combine direct mail with smart data usage,” the products development manager said. “Combining direct mail and data has given us a highly personalized data-driven marketing service which our clients can now utilize, he added. Lead Performance Marketing offers a wide range of marketing solutions including media placement, targeting, conversation rate optimization, direct responsedesign, competitive analysis, call center processes, marketing management among others. The company has invested heavily in a talented team which leverages cutting-edge technologies to create the best marketing solutions in both print and digital media. Contact Email:info@leadperform.com Phone: 561.692.4901 4440 PGA Blvd, Suite 600 Palm Beach Gardens, FL 33410 Website - http://www.leadperform.com/