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Widdy Muhammad Sabar Wibawa (1B1088) Eko Wijanarko (1B1089)

READING PRESENTATION : JAMES L. GARNETT 2010 Administrative Communication (Or How to Make All the Rest Work) : The Concept of Its Professional Centrality. Widdy Muhammad Sabar Wibawa (1B1088) Eko Wijanarko (1B1089) Public Management and Policy Analysis Program (PMPP)

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Widdy Muhammad Sabar Wibawa (1B1088) Eko Wijanarko (1B1089)

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  1. READING PRESENTATION : JAMES L. GARNETT 2010 Administrative Communication(Or How to Make All the Rest Work) :The Concept of Its Professional Centrality Widdy Muhammad Sabar Wibawa (1B1088) Eko Wijanarko (1B1089) Public Management and Policy Analysis Program (PMPP) International University of Japan 2011

  2. OUTLINE I. Communication Processes and Players • Public Officials and the News Media : The Newsmaking Process • Professional Managers and Professional Communicators : The Managerial Communication Process • Public Executives, Administrators and Employees : The Internal Communication Process • Boundary Spanners and External Audiences : The Interorganizational Communication Process II. Crucial Issues in Public Sector Communication • Gaining and Maintaining Credibility with Citizen • Linking Diverse Audience Using Diverse Media • The Concept of Communication Ethics Conclusions & Discussion

  3. Communication Processes and Players

  4. Public Officials and the News Media : The Newsmaking Process • Public administrators should have a good ability to communicate with stakeholders and other publics • Public relations, media relations, public informations, public affairs, etc.

  5. Professional Managers and Professional Communicators : The Managerial Communication Process • Professional communicator help public administrators with : • Strategic planning • Policy and program implementation • Environmental scanning • Stake holder Analysis • Issue marketing • Agenda setting • Dispute resolution • Communication auditing • Outcome Assessment

  6. Professional Managers and Professional Communicators : The Managerial Communication Process (continued) • Public administrators help communicators : • See broader organizational picture • Maintain focus on issues of administrative significance • Tap into managerial influence network • Become more involved in the formative stage of a project • Evaluate the result of communication • Provide the training needed to improve managerial and strategic capabilities

  7. Public Executives, Administrators and Employees : The Internal Communication Process • Downward • Upward • Lateral

  8. Boundary Spanners and External Audiences : The Interorganizational Communication Process • Factors that broaden the interorganizational dimension in public management : • Economic interdependence • Issue or policy network • Greater access to information • Interorganizational structure : • Hierarchical structure • Lead agency pattern • Wheel pattern

  9. Crucial Issues in Public Sector Communication

  10. Gaining and Maintaining Credibility with Citizen • Communication model to the citizens : • One way communication unilateral • Two-way asymetrical model • Two-way symetrical model

  11. Gaining and Maintaining Credibility with Citizen (continued) • The failure of unilateral model : • Track record of most governments (and businesses) • One sided argument • Lacking reciprocity • The effectiveness of two way symetrical model

  12. Linking Diverse Audience Using Diverse Media • Public administrators should know about the curent range of communication technology • Knowing the strength and weakness of various communication media • Reaching hard-to-reach audience • Accesibility of communication technology • The ways that people obtain and process informations

  13. The Concept of Communication Ethics • Accuracy • Usefullness • Openess • Fairness • Responsiveness

  14. Conclusions Public administrators should be aware about the importance of communication in order to improve their organization performances

  15. THANK YOU

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