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Survey of Visitors

Survey of Visitors. 2010. This report is based on a survey of people who visited the Göteborg Book Fair. It provides information on visitors opinions of the event, their occupations, areas of interest, etc. A total of 608 visitors, selected at random, were asked for their views. 5 October 2010.

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Survey of Visitors

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  1. Survey of Visitors 2010 This report is based on a survey of people who visited the Göteborg Book Fair. It provides information on visitors opinions of the event, their occupations, areas of interest, etc. A total of 608 visitors, selected at random, were asked for their views. 5 October 2010

  2. Trade visitors by sector Trade visitors by occupation Education 36% Preschool 4% Compulsory school 12% Upper secondary school 5% University 4% Other 11% Libraries 27% Public libraries 23% Other libraries 4% Media/photography 6% Publishing 5% Printing industry 5% Book selling 4% Student 4% Author 4% Other cultural sphere 2% Church/denomination 1% Museum 1% Other 5% 100% Teacher 27% Librarian 18% Other library staff 8% Journalist 4% Student 4% Author 4% Bookseller 3% Other school staff 3% Graphic designer 2% Publisher 2% Bookseller's assistant 1% Data/information 1% Museum 1% Headmaster 1% Other 21% 100% Do the trade visitors visit other fairs as professionals? Visitor breakdown Average time spent at the Göteborg Book Fair: Trade visitors: 8 hours.

  3. Trade visitors came from: 5% 16% 8% A further 7% came from other countries. 39% 10% 15%

  4. The general public came from: Åmål Mariestad 4% 5% 3% Lidköping / Skara Uddevalla Skövde 2% Trollhättan / Vänersborg Falköping Göteborg / Alingsås 11% Borås 30% 4% Göteborgs kommun Falkenberg / Varberg 6% 3% Halmstad 7% 4% 65% 12% 8%

  5. Areas of interest Fiction 60% Non-fiction 51% Children's books 40% Textbooks/Teaching aids 26% Newspapers/magazines 22% Culture 20% Conferences 20% Educational activities 13% Art/Photo 13% Library equipment 13% Second-hand bookshop 11% Data bases/computers 11% Institutes/organizations 11% IT/Multimedia 10% Graphic products 9% Comics 8% Literary societies 8% Museums 5% Postcards/charts/posters 4% Other 9% Fiction 68% Non-fiction 52% Children's books 28% Culture 25% Conferences 23% Newspapers/magazines 20% Other 11% Visitors by gender

  6. Are the visitors interested in visiting the fair next time? Visitors overall impression of this years Göteborg Book Fair?

  7. Trade visitors opinion of the quality of the exhibitors at Göteborg Book Fair? Would the visitors recommend others to visit the fair?

  8. This survey was carried out by Tel +46 31 711 08 60 www.detector.se FAIR STATISTICS Visits 97 053 Net exhibition area 13 257 m2 Exhibitors 920 Countries represented Exhibitors 29Seminar program 39 Media representatives 1 365 Number of speakers 2 095 Number of program items 3 004 The next Göteborg Book Fair will be held 22 - 25 September 2011. For further information about the Göteborg Book Fair please contact: Birgitta Jacobsson Ekblom bje@goteborg-bookfair.com www.goteborg-bookfair.com Tel +46 31 708 84 05 Fax +46 31 20 91 03

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