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Marketing To Kids

Marketing To Kids. By Cam Larsen and Jordan Jenkins. Six strategies marketers use to get kids to want stuff bad. In the months of November and December children will spend 160 billion. Toys sales have dropped. Answer- Market more. Techie Wish-list. Wal-Mart

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Marketing To Kids

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  1. Marketing To Kids • By Cam Larsen and Jordan Jenkins

  2. Six strategies marketers use to get kids to want stuff bad • In the months of November and December children will spend 160 billion. • Toys sales have dropped. • Answer- Market more

  3. Techie Wish-list • Wal-Mart • Children add the items they want.

  4. TV does it best • Best way to build brands is 30 second ads • Some companies spend entire budget on tv ads http://www.youtube.com/watch?v=IOEFiFSM5GM&feature=related

  5. Big Screen Hype • Big screen icons as toys • Pirates “If you hook a kids heart, a parents wallet will follow”

  6. #4 Books as toys • Scholastic • Turned to toys/games • “The world is changing.”

  7. #5 Faux toy shortages • http://www.youtube.com/watch?v=xFCcN146WBw • 250,000 units in first day • Caused toy shortage

  8. #6 Bus Radio • Target kids who ride school bus • Public outrage over ads • 2004-2009 • 10,000 buses

  9. What are some examples you can remember from your childhood? Is this ethically? What would be an appropriate approach to marketing to kids?

  10. http://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htmhttp://www.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm

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