Selecting and implementing the right combination of person-to-person fundraising tools

1. Selecting and implementingthe right combination of person-to-person fundraising tools webinar hosted by Presented by Peter Deitz Social Actions, Founder www.socialactions.com

2. Introduction About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States. • Definitions • Selecting the right tools • Side-by-side comparisons • Costs of implementation blogger living in Montreal, Canada. When I’m not consulting or writing, I run an online community called Social Actions. Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own.

3. Person-to-PersonFundraising • The process of gathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media. Synonyms: group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.

4. Fundraising Pages vs. Fundraising Widgets • A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source. Fundraising Page Fundraising Widget

5. Fundraising Applications • Applications enhance the functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook. Causes application on Facebook Nonprofits should avoid working exclusively within a single social network or application.

6. Wired Fundraiser • A wired fundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise. GiveMeaning is a community of wired fundraisers Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.

7. Selecting the right tools To find the right tools, you first have to ask the right questions.

8. Asking the right questions • Who are your potential wired fundraisers? • How do they use social media? • Where can you find wired fundraisers? • What should you ask wired fundraisers to do? • What tools do wired fundraisers need?

9. Email hangers-on Tech-savvy bloggers Current donors Question 1 of 5Who are your potential wired fundraisers? Social network members Visitors to your website People you don’t know yet…

10. People ages 18-27 are the most likely to create blogs, post comments, and join social networks. • NetworkforGood reports that the average age of online donors is 38 years-old. Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data from Forrester Research) Question 2 of 5How do they use social media? • For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages.

12. Question 3 of 5Where can you find wired fundraisers?

13. Question 4 of 5What should you ask wired fundraisers to do?

14. Question 5 of 5What tools do wired fundraisers need?

15. Side-by-side comparisons Make the most of person-to-person fundraising by giving supporters the appropriate tools.

16. What kinds of tools are we comparing? We are not comparing tools for:

17. Person-to-Person Fundraising Tools for U.S. Nonprofits

18. Fundraising Widgets Change.org SixDegrees Firstgiving ChipIn ChangingthePresent

19. Fundraising Widgets Pros Firstgiving Cons • User generated • fundraising goal • Connects to a • fundraising page • Flash based • Integrates with • Facebook • Shows latest comments • Includes fundraiser title • No picture • No control over colors • # of donors not listed • No control over text

20. Fundraising Widgets ChangingthePresent Pros Cons • User generated • fundraising goal • Includes picture • Connects to a • fundraising page • Includes fundraiser title • Includes custom text • No barometer • No control over colors • # of donors not listed

21. Fundraising Widgets Change.org Pros Cons • Includes picture • Flash based • Integrates with • Facebook • Includes custom text • No fundraising goal • No control over colors • # of donors not listed

22. Fundraising Widgets ChipIn Pros Cons • User generated • fundraising goal • Flash based • Shows # of donors • User controls color • Includes custom text • Links to user’s • ChipIn blog • Shows donations • over timeline • Includes fundraising • deadline • No picture • Fundraiser title must • be short to fit • Payments only • received through • Paypal

23. Fundraising Widgets SixDegrees Pros Cons • Includes picture • Includes link to video • (optional) • Shows # of donors • Lists GuideStar • description of non-profit • No fundraising goal • No control over colors • Fundraiser title not • listed • Not connected to a • fundraising page

24. Fundraising Widgets Chart & Further Reading

25. Fundraising Pages GiveMeaning Firstgiving ChipIn Change.org ChangingthePresent

26. Fundraising Pages Features Firstgiving • Includes picture • Embedded videos work • Shows # of donors • Lists GuideStar • description of non-profit • Includes “email to a • friend” • Does not include a blog • per fundraising page • Nonprofits can create • branded fundraising • pages for individuals

27. Fundraising Pages Features ChangingthePresent • Includes picture • Shows # of donors • Permits fundraising • ‘drives’ for nonprofits • and specific nonprofit • projects (listed as gifts) • Includes blogging • option per drive

28. Fundraising Pages Features Change.org • Includes picture • Shows # of donors • Includes blog for each • fundraising page • Fundraising pages • show up on broader • community “changes” • and nonprofit profiles • Fundraising pages also • appear in Facebook if • the user has added the • Change.org application. • Nonprofits can create • branded fundraising • pages for individuals

29. Fundraising Pages Features ChipIn • Includes picture • Each ChipIn widget • comes with a blog • Shows # of donors • Videos can be • embedded in blog • entries • Widgets can be added • to Facebook

30. Fundraising Pages Features GiveMeaning • Advertisements appear • at the top of pages • Includes a section for • videos and pictures • Each fundraising page • comes with a blog • Fundraising ‘proposals’ • require 100 votes • before donations can • be received. • No integration with • Facebook • No fundraising widget

31. Fundraising Pages Chart & Further Reading

32. Fundraising Applications Project Agape Change.org ChangingthePresent Firstgiving ChipIn

33. Fundraising Applications Active Users Firstgiving • 16 users (3%) Number of Users • 534 users Links to Nonprofit Profile • No Emphasis • Providing Facebook • integration for specific • fundraising pages

34. Fundraising Applications Active Users ChangingthePresent • 16 users (1%) Number of Users • 1,600 users Links to Nonprofit Profile • Yes Emphasis • Allowing individuals to • send ‘gifts’ that support • specific projects at a • nonprofit to their friends • on Facebook

35. Fundraising Applications Active Users Change.org • 122 users (1%) Number of Users • 12,200 users Links to Nonprofit Profile • Yes Emphasis • Allowing nonprofits to • broaden their supporter • base and raise money • within Facebook

36. Fundraising Applications Active Users ChipIn • 79 users (2%) Number of Users • 3,950 users Links to Nonprofit Profile • No Emphasis • Providing Facebook • integration to specific • ChipIn fundraising • campaigns

37. Fundraising Applications Active Users Project Agape • 242,746 users (3%) Number of Users • 8,091,530 users Links to Nonprofit Profile • Yes Emphasis • Allowing nonprofits to • raise money and build • community from within • Facebook

38. Fundraising Applications Chart & Further Reading

39. “Donate Now” Invitations • Assist donors in asking other people to make a contribution to the organization; • Can be built into the donate process; • Can be offered in follow-up correspondence with the donor. • Can be offered to non-donors who know people that might want to contribute to the organization.

40. “Fundraise Now” Pages • Guide individuals through the process of starting a person-to-person fundraising campaign; • Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns. • A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons.

41. Register Your Nonprofit with these Giving Communities

42. Costs of implementation How much will it cost to manage a person-to-person fundraising strategy?

43. Implementation Cost #1 of 2Credit Card Processing Fees

44. Implementation Cost #2 of 2Staff Time

45. eCRM Platforms and Person-to-Person Fundraising Tools Some of the eCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.

46. Peter Deitz Social Actions, Founder peterdeitz@gmail.com 514-907-8725 – Montreal 718-766-5367 – New York City