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Media + Middle Schoolers + Media Literacy = 21st Century Learning. Frank W. Baker fbaker1346@aol.com. March 1, 2008. Multi tasking. Digital natives. Media Savvy- Yes Media Literate- No. Educating in a new century.
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Media + Middle Schoolers + Media Literacy = 21st Century Learning Frank W. Baker fbaker1346@aol.com March 1, 2008
Media Savvy- Yes Media Literate- No
Educating in a new century “In this new media age, the ability to -negotiate and evaluate information online, - to recognize manipulation and propaganda,- and to assimilate ethical valuesis becoming as basic to education as reading and writing….” New Generations, New Media Challengeshttp://digitallearning.macfound.org
What is media literacy? Take a moment to draft your own definition
Media Literacy: Analysis + Production
Understanding how media messages are constructed, for what purposes and using which tools, characteristics and conventions. • Examining how individuals interpret messages differently, how values and points of view are included or excluded and how media can influence beliefs and behaviors. • Possessing a fundamental understanding of the ethical/legal issues surrounding the access and use of information
Media Literacy Core Concepts • All media are constructed • Media use creative languages (with unique rules) • Media convey values & points-of-view • Different people interpret the same media message differently • Media= power and profit Source: Center for Media Literacy
Critical Inquiry • Who produced/created the message? (author) • Why was it created? (purpose) • For whom was the message intended? (audience) • What techniques are used? • Who/what is omitted and why? • Who benefits? • How is meaning conveyed/understood?
Visual Literacy Images
Study Finds Media LiteracyCombats Alcohol Influence (student’s) ability to be critically aware of advertising as well as their ability to resist peer pressure are both key skills for avoiding alcohol
Classroom Applications Visual literacy
Classroom Applications Photography can be a tool for youth to interpret their world and to express their concerns.
Classroom Applications How to “read an ad”- reading the words- examining the images- considering the layout(e.g. rule of thirds; color, etc.)- techniques of persuasion- where it was published- who is the audience Student ProducedVideo
Classroom Applications Political advertising
Classroom Applications PBS series about World War II encourages students to identify and interview veterans and document their stories using digital tools:digital storytellingwww.pbs.org/thewar
Classroom Application The language of film
Classroom Application Language of Film Point of View Over The Hedge To Kill A Mockingbird video
Classroom Application Parody/Satire
Classroom Application Body Image
Classroom Application Math In The Media
Media Literacy Invite Frank Baker to present at your school or district staff development day. fbaker1346@aol.com