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Enhancing Student Performance through In-Person and Remote Coaching

Explore the effectiveness of in-person vs. remote coaching in marketing and sales courses. Discover the benefits of using cloud-based solutions and technological tools to boost student performance. Learn how virtual coaching can be as effective as traditional methods. Join the session to delve deeper into teaching innovations and practical applications.

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Enhancing Student Performance through In-Person and Remote Coaching

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  1. Teaching Moments III Session 9.3 Nov 3, 2016 (4-5:30pm) Put Me In Coach… The Use of In-Person and Remote Coaching to Enhance Student Performance Richard A. Rocco Center for Sales Leadership DePaul University

  2. Learning by doing…active learning takes many forms in marketing and sales courses including cases, computer simulations, client projects and using technologies Cost/Benefit challenge…faculty that value “experiential” projects are often challenged by the significant additional time and management requirements. Coaching helps…Prior research (Rocco 2013) supports the performance benefits of coaching (e.g. AAR) students in active learning projects, but how does “remote” differ from in-person coaching? Coaching & Active Learning

  3. Introduce students to leading practitioner technologies within sales/marketing projects that offer “cloud based solutions.” Step 1: Partners in Tech

  4. Integration of CRM and Sales Acceleration Technologies Into Our Sales/Marketing Classes: MKT 385 – Inside Sales MKT 378/578 – Sales Strategy and Technology MKT 798 – Sales Management 2.0 Step 2: Technology Infusion

  5. Shift from use of “Dedicated” physical space and equipment… To a “Virtual” model using technology…any place, any space, and any time. Step 3: Virtual Transformation

  6. Creating The Teaching Moment Classes: An Undergraduate “Elective” Sales Class (Inside Sales/Sports Sales) Class Sales Projects: Live Sales Campaign…Students sell for a professional sports team (event tickets) Teaching Innovation: Using Technology Students are trained (2-3 hours) by the instructor/company… and then leverage the latest technologies… to support their work on a real sales campaign/project… Virtual Vs. ”In-Person” Coaching Coaching is offered during each student selling session.

  7. Results Class 1: Face-To-Face Coaching (control) Class 2: Remote (Distance) Coaching Sales Performance Difference: +4.45% Project 3 week “live” sales project Equal treatment Same technology, training, and selling time. Difference: None…an independent samples t-test revealed mean sales perf. differences were not statistically significant between “In-Person” and “Remote” coaching

  8. Results Other Results: Flexibility physical call center to “virtual” call center approach Customized technology allows instructor access to more student data for enhanced coaching connects (record/playback, live assist, etc.) and can be done from office, home, etc. Satisfaction with remote coaching Higher, but not statistically sign. difference: 4.7 vs. 4.9 (5.0 scale) Enhanced qualitative: Liked schedule flexibility; more comfortable environment; etc.

  9. Conclusion Remote coaching is an equally effective alternative to traditional “in-person” coaching with additional benefits for BOTH faculty and students.

  10. Thank You!

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