1 / 8

Xiaodan Dong April 3 rd , 2008

in China. Xiaodan Dong April 3 rd , 2008. Search Engine Market Share in China. Baidu. Retrieved from: http://www.5120w.com/yunying/news4/20080211/2572.html. Company Overview. World’s largest search engine Organizes the world’s information Makes information universally accessible

leland
Download Presentation

Xiaodan Dong April 3 rd , 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. in China Xiaodan Dong April 3rd, 2008

  2. Search Engine Market Share in China Baidu Retrieved from: http://www.5120w.com/yunying/news4/20080211/2572.html

  3. Company Overview • World’s largest search engine • Organizes the world’s information • Makes information universally accessible • Easy-to-use free service • Focus on the user • 50% market share in the US

  4. No office or server in China Focused on elite white-collars Inability to fully understand Chinese people China’s censorship laws Struggled to compete with local companies Google’s Problems in China

  5. Signed a license to become a Chinese internet service Introduced a dual-search engine strategy-Self-censored search engine: google.cn-Unfiltered but partially blocked: google.com Used disclaimers for blocked sites Google’s Response

  6. Stronger technical support to information in Chinese More focus on normal people More localization Advertising campaigns & promotion Recommended Solutions

  7. Google’s localization Political and cultural environment Technical support Marketing strategy Conclusion

  8. Course Packet: Readings and Cases MKT 8720 International MarketingWinter 2008Shaoming Zou Reference

More Related