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USPS Education. Shifting Gears. DEO Meeting Governing Board Detroit, MI September 5, 2008. . Remarkable Progress. By the End of Next Year… Every single course will have been totally rewritten 8 of 12 are complete now Three new courses will be completed 1 of 3 is complete
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USPS Education Shifting Gears DEO Meeting Governing Board Detroit, MI September 5, 2008
Remarkable Progress • By the End of Next Year… • Every single course will have been totally rewritten • 8 of 12 are complete now • Three new courses will be completed • 1 of 3 is complete • We will have 18 seminars • 12 of 18 are complete • Boat Operator Certification continues • 1 of 4 levels complete
Quality… • Our material is EXCELLENT • We’ve tested it on multiple audiences • We have solid instructor material • Costs remain low to moderate
Outreach to Boating World • We’ve validated our approach • With the boating safety community • With outside markets • Example: Trawler Fest • We’ve begun initiatives with the boating industry
On-the-Water • We’ve resolved liability issues with new insurance • On the water training • Borrowed boat program • USPS Insurance become primary for boat • Resolved potential liability issues • We’ve started “on the water” with BOC • 24 members – master instructor trained
Challenges • Now, we must: • Promote and Offer them! • Urgent need for quality, trained instructors • We must reach out to new… • Audiences • Venues • Approaches
Shifting Gears • While maintaining our product momentum… • We will emphasize instruction • Instructor outreach and training • Communications • BLOGs for each course • Get to know each other • Share ideas and techniques • Instructor training on specific programs
Public Boating Safety Courses Must reverse downward trend 62 squadrons not reported any boating course as of 7/31/07
Boating Completions By District
What’s New? • America’s Boating Course • New Seminars • New/updated Courses • Boat Operator Certification
America’s Boating Course 3 rd Edition • Nov 1st • 1 book • Classroom, internet – same book • Professional layout, graphics • High-quality, color printing
Advantages • We will have one course • Can be delivered in three ways • Book, CD, and PowerPoint • All coordinated • Emphasis on quality & value • Clearly the best • Extra content, CD’s
Internet ABC • 2008 • Continue with existing ABC • USPS – sole owner • 2009 • Internet will match classroom course • Exam – on-line or squadron • Recruiting opportunity • Transition potential to classroom
Student Package • ABC Book • Two parts – incremental • Boating Safety & Seamanship (8hr) • 4 logical chapters • Introduction to Navigation (4hr) • Piloting: GPS, charts, compass • Student CD’s • Animated courseware • Study at home, refresher, reference • Digital Charting – software & charts
Instructor Tools • PowerPoint • Excellent graphics • Animations • Instructor Manual • Slide notes • Supporting examples • Exercises
New Seminars • Seminar format • A major success • More Titles • 12 titles, more to come… • Addition of Seminar Series… • Mini-Courses
Seminars Success • Attracting “experienced” boaters • Hot topics of interest • Opportunity to recruit • Easy to deliver • Shorter format • Unique to USPS • Field tested
Current Titles - 1 • How to Use a Chart • Using GPS • Using VHF & VHF/DSC Marine Radio • Onboard Weather Forecasting • Boat Handling • Sail Trim
Current Titles - 2 • PaddleSmart™ • Marine Knots • Anchoring • Marine Radar • Trailering • Hurricanes
Reaching Out – New Markets • Paddle Smart® • Largest & fastest growing market segment • Trailering • Largest powerboat segment
First Mini-Course • Advanced Powerboat Handling • 6-8 hr Course • Close Quarters Maneuvering • Know your Boat and Seas • Handling in Open Waters • Animated presentation • Detailed techniques • Visualize actions • Clear target market • Combine with on-the water training (option)
Partner In Command • Seminar Series • Coming this Fall • Designed for • Partners, spouse • Crew • What do you do • If you take the helm • Fill in as skipper
Hands-on… • and fun for all audiences
In the Works • Rules of the Road • Crew Overboard • Emergencies On Board • Heavy Weather Sailing • Diesel Engine Care & Repair
Marine Compasses River Boating & Locks Marine Maintenance Series Using Chartplotters & Digital Charts Series Autopilots Depth Sounders & Fishfinders Coast Guard License Prep Series In the Works – coming soon!
Seminar Advantages • Up-to-date content • Quicker, easier to deliver • Attract potential members • Refresher for trained boaters • Flexible venues • Great for marine trades • Credit toward certification • Contribute operating funds
Totally Revised Member Courses • Navigation • Inland and Coastal • Offshore • Seamanship • Marine Equipment • Engine Maintenance • Marine Electrical Systems • Weather - Sept
New/Updated Courses • Navigation ‘08 • Beta – in process, final ‘09 • Advanced Celestial Navigation • Navigating offshore with Electronics • The CAPN software & charts • Weather ’08 • Release – this month • One book – extensive color graphics • Comprehensive and practical
In the Works • Marine Electrical Systems ‘08 • 1st of new courses – ready now • Comprehensive and practical • Marine Communications Systems • End of year • Marine Electronic Systems • Mid next year • Sail • Early next year • Instructor Development • Cruise Planning
Boat Operator Certification (BOC) • Ready to Go - Sept • Inland Navigator Certification • Resolved on-the-water insurance/liability • In process • Coastal Navigator Certification
Inland Navigator • Seamanship, Engines, Electrical • Boat handling, rules of the road • Boat equipment • Seminars • How to use a Chart • Using GPS • Using VHF & DSC Radio • Onboard Weather Forecasting
Inland Navigator Skills • Demonstrate: • Safe Powerboat Handling • Program based on partner – US Sailing • On-the-water demo • Handling Fire Extinguishers
Levels of Certification • Inland Navigator • Local: rivers, small lakes, bays • Coastal Navigator • Local: coastal waters • Advanced Coastal Navigator • Extended coastal cruising • Offshore Navigator • Global
Inland Seamanship Marine Electrical Engine Maint Requirements Matrix Summary Courses Seminars Skill Demos • Use a Chart • Using GPS • Using VHF • Onboard Wx • Safe Powerboat* • Firefighting Coastal • Compass • Radar • Maint Series • Piloting • Marine Comm • Cruise Planning • GPS & Wpt • Distress Signal • Mech Sys Series • Emerg Onboard • First Aid/CPR Adv Coastal • Adv Piloting • Marine Electronics • Weather Offshore • JN • Navigation • Passage Making* • Offshore Series * US Sailing or equivalent experience
Credentials • Passport • Shows progress • Certificate • Completed level • Wallet Card • Certificate
A View to the Future • We have taken a clear and commanding lead in boater education • Our core strength • Route to recruit and retain members • Remaining… • Building the Instructor Team • Promoting our programs • Outreach to new venues
USPS University helps USPS • Continuing education • Membership growth • Income for the future • Truly the finest boaters END