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Convergence Explained

Convergence Explained. Playing Catch-up With News Consumers. Why Convergence Is Like Teenage Sex. No one knows what it is but thinks that it must be great. Everyone thinks that everyone else is doing it. Those who say they are doing it are probably lying.

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Convergence Explained

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  1. Convergence Explained Playing Catch-up With News Consumers

  2. Why Convergence Is Like Teenage Sex • No one knows what it is but thinks that it must be great. • Everyone thinks that everyone else is doing it. • Those who say they are doing it are probably lying. • The few who are doing it aren't doing it well. • Once they start doing it, they realize that it's going to take them a long time to do it right. • They'll also soon start realizing that there is no "right" way to do it

  3. WHY CONVERGENCE? Because our news audiences expect it. Because our news audiences are convergent.

  4. How have news audiences changed? • Time starved • Multi-tasking • Multimedia / Techno-rich • Diversified interests • “Niche-ified”

  5. Hungry for Time • 28 percent of all workers work 40+ hours per week • Average commute 25 minutes but 7 percent have 1 hour+ commute • One fifth of all workers head to work between midnight and 6:30 a.m. • Average time spent w/ news media DROPPING. • Under 25s spend least amount of time w/ news media.

  6. Multi-tasking & Multimedia • Ball State study of media use finds people multi-task with media one-quarter of the time. • Most multi-tasking media: reading and TV • Use of multiple media and multimedia growing, especially among the young • Computer & TV use (jointly & separately) growing in children under the age of 6

  7. Kids and Media Use: News Consumers of the Future “Children and teens are spending an increasing amount of time using ‘new media’ like computers, the Internet and video games, without cutting back on the time they spend with ‘old’ media like TV, print and music.” Source:“Media Multi-tasking” Changing the Amount and Nature of Young People’s Media use,” Kaiser Family Foundation, 2003

  8. Children & Media • Using media on average 6.5 hours/day • Squeezing 8.5 hours worth of media use in 6.5 hours/day • Media multitasking in 1999 = 16 percent • Media multitasking 2003 = 26 percent

  9. What is Convergence Journalism? Convergence Journalism is a new way of thinking, producing and delivering the news, using all media to their fullest potential to reach diverse and diffuse audiences.

  10. Convergence Thinking • “We have to get away from the notion that we put stuff out there and news consumers can take it or leave it.” – Dean Wright, Reuters, formerly MSNBC.com editor

  11. Consumers as Producers We Media Citizen Journalism Participatory Journalism

  12. We Media/London Bombing

  13. CONVERGENCE/ WE MEDIA EXAMPLES • http://www.news-record.com/ • http://backfence.com/home/index.cfm?mycomm=MC • http://h2otown.info • http://news.bbc.co.uk/cbbcnews/

  14. Convergence / We Media Examples • http://cyber.law.harvard.edu/globalvoices/ • http://english.ohmynews.com/articleview/article_view.asp?at_code=282387&no=249695&rel_no=1

  15. Nicholas Negroponte • “Without innovation we are doomed – by boredom and monotony – to decline.” • New ideas need diversity, risk, openness and idea sharing to thrive.

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