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Perception

Explore the fascinating world of perception and its impact on our understanding of reality. From the perception process to selective attention and memory, discover how our minds process and interpret information.

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Perception

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Presentation Transcript

  1. Perception Chapter 3

  2. Perception What is it? Perception v. Reality

  3. Perception Process Exposure Attention Comprehension

  4. Exposure Source: www.foodnetwork.com • Sensing • Organizing • Cognitive organization • What if it cannot be processed? • Assimilation • Accommodation • Contrast • Reacting

  5. Exposure Source: www. timezoneoneblog.com • Selective Perception • Selective exposure • Selective attention • Selective distortion • Subliminal perception • Absolute threshhold • Does it work?

  6. Exposure • Just Noticeable Difference • Weber’s Law • Just Meaningful Difference • Mere Exposure Effect

  7. Memory Source: www.worstproductplacement.com • Implicit memory • Explicit memory • Product placement • Attention • Involuntary • Orientation reflex

  8. Attention & Comprehension • Enhancing Attention • Intensity • Contrast • Movement • Surprising stimuli • Size of stimuli • Involvement • Comprehension • Importance

  9. Learning • Intentional v. Unintentional Learning • Behaviorism • “Focuses on changes in behavior due to association without great concern for cognitive mechanics of learning process” • In English? • Information processing • “Focus on changes in thoughts and knowledge and how these precipitate behavioral changes”

  10. Learning Source: cwx.prenhall.com • Unintentional Learning • Classical conditioning • “Change in behavior that occurs through associating some stimulus with another stimulus” • Unconditioned stimulus • Conditioned stimulus • Unconditioned response • Conditioned response

  11. Learning • Unintentional Learning • Instrumental conditioning • “Behavioral response can be conditioned through reinforcement- punishment or rewards” • Discriminative stimuli • Shaping • Punishment • Negative reinforcement • Extinction

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