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Effective Presentations Plan Practice Prepare Present. Introduction. Delivering your presentations effectively involves using a proven four-step process: Plan, Prepare, Practice, and Present. Follow these guidelines and you and your message will have high impact on your audiences. Plan.
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Effective Presentations Plan Practice Prepare Present TESC 11-06
Introduction Delivering your presentations effectively involves using a proven four-step process: Plan, Prepare, Practice, and Present. Follow these guidelines and you and your message will have high impact on your audiences.
Plan • Describe your audience • Knowledge • Experience • Needs • Goals
Plan (cont’d) • Define the purpose of your talk based on the outcome you seek with your audience: • Inform • Persuade • Motivate to action • Sell • Teach TIP Identify and organize yourkey points
Prepare • Establish a positive mind-set • Value your message • Visualize yourself succeeding • Visualize your audience responding • Give yourself pep talks
Prepare (cont’d) • Prepare an attention-getting opening • Use a question related to audience need • Pay a sincere compliment • Relate a relevant incident
Prepare (cont’d) • Illustrate and support key points with evidence and visuals. • Statistics • Examples • Demonstrations • Testimonials • Incidents • Exhibits TIP Develop transitions orbridges between key points.
Prepare (cont’d) • Prepare a memorable Close • Dramatize your ideas • Throw down a challenge • Use a motivating statement • Restate the key benefit • Deliver a convincing summary
Practice • Practice your presentation and review your visuals for • Clarity • Relevancy • Eye-appeal • Visibility • Quality • Memorability
Practice (cont’d) • Practice your presentation before an audience, coach, video camera. Receive feedback and coaching on • Strong opening • Clear supporting points • Logical flow • Credible evidence.and...
Practice (cont’d) • Also receive feedback and coaching on • Memorable close • Clarity of message • Identifying distracting mannerisms (for instance ahs, umns, wild gestures) • Results achieved
Present • Rely on the fundamentals • Own your subject • Feel positive about your talk • Project to your audience the value of your message
Present • Make a positive first impression: • Establish eye-contact • Display poised, confident body language • Be relaxed • Be well groomed
Present (cont’d) • Build rapport with the audience: • Be sincere • Be yourself • Say “we” not “you” • Talk in terms of your audience’s interest • Involve your audience
Present (cont’d) • Hold the attention of the audience: • Be enthusiastic • Express yourself clearlyand concisely • Tell a story • Have an upbeat voice TIP Close your presentation tomake a favorable, lastingimpression
Present (cont’d) • Strive for continuous improvement: • Measure the success of your presentation • Identify the strengths as well asareas to improve • Decide how you will improvethe next presentation TIP Remember PLAN /PREPARE / PRACTICE /PRESENT
TESC Fall 2006 --Presentations will be evaluated according to the following: • Demonstrated knowledge of marketing principles. • Demonstrated knowledge of business operations and management. • Clarity and cohesiveness of the presentation. • Quality of the visual aid(s) employed – Power Point slides or Web page. • Appropriateness of the form and content of the presentation for the target audience.