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Experiences of the audiences

Leadership. Six Cylinders of Diversity. Program Development. Hiring & Contracting. Experiences of the audiences. Marketing & Communications. The Workplace. Community Connections. Six Cylinders of Diversity. Experiences of the Audience. Leadership.

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Experiences of the audiences

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  1. Leadership Six Cylinders of Diversity Program Development Hiring& Contracting Experiences of the audiences Marketing & Communications The Workplace CommunityConnections Tuning in to Diversity 2011

  2. Six Cylinders of Diversity Experiences of the Audience Tuning in to Diversity 2011

  3. Leadership Six Cylinders of Diversity Experiences of the Audience Tuningin to Diversity 2011

  4. Leadership Six Cylinders of Diversity Hiring& Contracting Experiences of the Audience Tuningin to Diversity 2011

  5. Leadership Six Cylinders of Diversity Hiring& Contracting Experiences of the Audience The Workplace Tuningin to Diversity 2011

  6. Leadership Six Cylinders of Diversity Hiring& Contracting Experiences of the Audience The Workplace CommunityConnections Tuning in to Diversity 2011

  7. Leadership Six Cylinders of Diversity Hiring& Contracting Experiences of the Audience Marketing & Communications The Workplace CommunityConnections Tuningin to Diversity 2011

  8. Leadership Six Cylinders of Diversity Program Development Hiring& Contracting Experiences of the Audience Marketing & Communications The Workplace CommunityConnections Tuningin to Diversity 2011

  9. Leadership • Commitment, role model and guardian • To formulate mission and vision on cultural diversity • To facilitate the development and execution of diversity policies • To formulate the ‘business case’: professional advantages for the organisation • To decide on targets and figures • To decide on action plan • To anchor the responsibility in core tasks on management levels • Budget • Evaluation • “Celebrate success” Experiences of the Audience Tuningin to Diversity 2011

  10. Hiring& Contracting Experiences of the Audience • “Fish where the fish are” • Recruit in different ways and via different channels • Develop a mentoring scheme • Identify “high-potentials” • Evaluate the hiring & selection procedures • Be aware of your presuppositions and change them when needed Tuningin to Diversity 2011

  11. Emphasize the professional importance • Train all staff members in intercultural competencies • Provide support/coaching/mentoring • Managers have to take responsibility; key role for chief editors • “Celebrate successes” Experiences of the Audience The Workplace Tuningin to Diversity 2011

  12. Make the internalorganisationcultural divers, board of directors, advisorygroups, commities • Investigate the existing externe relations/ partnerships and make the cultural divers • Inform and advertise: in PR and informationculturaldivers in ethnicminoritycommunities and theirinformationchannels • Include a diverse photopolicy in publications and PR materials • Identify good practice • “Celebrate successes” Experiences of the Audience CommunityConnections Tuningin to Diversity 2011

  13. Makeclearhow the reachwithinethnicminorityaudiencescanbeenlarged • Make concrete plans onhowculturaldiversity in different genres of programmingtargettingdiferentagegroupswillberealized • Adequatrepresentation of ethnicminorityaudiences in audiencesurveys are needed to measure the effects of the newdiversityefforts in programming. Experiencesif the Audience • Dialoguebetween media and multicultural society (entry to correct information and networks) preconditionforbalanced and programs and productions. Marketing & Communications Tuningin to Diversity 2011

  14. Program Development Experiences of the Audience • Regular content analysiswith the entireeditorialteam • Communicategoodexamples • Keep in touch with relevant communities • Do notavoidsensible cases, problems and dilemma’s, SOLVE THEM! • Investin talentdevelopment of writers, etc. • Develop in newformats and programs • Involvecommunities in (news) programs Tuningin to Diversity 2011

  15. Six Cylinders of Diversity Test and evaluate progress “What gets measured, gets done” Programs identify gaps in news coverage (in theme’s and perspectives and blind spots) Audience: which audience is / or is not served Personnel: diversity in front and behind the camera Tuningin to Diversity 2011

  16. SixCylinders of Diversity Mira Media Ed Klute Mira Media PO-Box 1234 3500 BE Utrecht The Netherlands Tel: +31 30 2302240 Email: e.klute@miramedia.nl Info: www.miramedia.nl www.tuningintodiversity.eu Tuningin to Diversity 2011

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