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Communicating Effectively On Yucca Mountain Issues

Alexis de Tocqueville

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Communicating Effectively On Yucca Mountain Issues

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    1. Communicating Effectively On Yucca Mountain Issues Melanie Lyons Nuclear Energy Institute May 1, 2002

    3. Identify Your Key Messages 20 years of in-depth scientific investigation has examined every environmental and scientific facet of Yucca Mountain. It’s time for leadership, gridlock has severe consequences. Customers have already paid $18 billion into the Nuclear Waste Fund.

    4. Identify Your Key Messages (cont.) We’re a model for managing by-products. More than 45 years of experience and 3,000 successful shipments of used nuclear fuel in the U.S. demonstrate that this material can be safely transported to Yucca Mountain by rail and truck. Used nuclear fuel storage is safe at our plants in the short term, but nuclear plants were not designed for long-term disposal.

    5. NEI Media Activities NEI carrying out an earned media strategy to raise the issue in media outlets from key Senators’ home states. Media Tours Completed and Planned Florida – Oregon New Jersey – Missouri Michigan – Illinois Ohio – Wisconsin Iowa – Nebraska Washington

    6. NEI Media Activities Editorial outreach—6:1 ratio of positive editorials…focus on key states for Senate vote Third-Party Op-Ed Program—Using industry signatories and third party experts…focus on key states for Senate vote Letters to the Editor—Rapid response to misinformation and support to third-party views aligned with industry

    7. Editorial Support New York Times The Wall Street Journal Washington Times Chicago Tribune Chicago Sun Times Christian Science Monitor Lincoln Journal Star Cleveland Plain Dealer Ogden Standard Examiner The Tennesseean Minneapolis Star Tribune Florida Today Florida Times-Union Albuquerque Journal Cincinnati Post Charleston Post and Courier

    8. NEI Advertising Activities Yucca Mountain advocacy advertising will be placed inside the beltway throughout the process. The Washington Post The Washington Times Roll Call National Journal Congressional Quarterly CongressDaily AM Congressional Monitor

    11. Toolkit for Working with The Media Learn the issues

    12. Yucca Mountain Resource Book Available at www.nei.org

    13. Toolkit for Working with The Media Learn the issues Set-up editorial page meetings Write opinion editorials Write letters to the editor Invite media to tour your plants Follow up

    14. Action Needed Need to communicate value of nuclear energy Localize, personalize and humanize the need for a positive vote on Yucca Mountain

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