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Human Communication

Slide 1. Human Communication. Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn Harter. Slide 2. PART THREE Fundamentals of Public Speaking: Preparation and Delivery. Chapter Summary. Slide 3. Slide 3. Communication Apprehension and Source Credibility. CHAPTER. 12.

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Human Communication

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  1. Slide 1 Human Communication Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn Harter

  2. Slide 2 PART THREEFundamentals of Public Speaking: Preparation and Delivery

  3. Chapter Summary Slide 3 Slide 3 Communication Apprehension and Source Credibility CHAPTER 12 • What is Communication Apprehension? • What is Source Credibility? • Ethical Considerations

  4. Slide 4 Slide 4 What is Communication Apprehension? • Communication Apprehension (CA): An individual’s fear or anxiety associated with either real or anticipated communication with another person or persons.

  5. Classic CA Symptoms Slide 5 Slide 5 What is Communication Apprehension? • State Anxiety • Trait Anxiety • Communibiological Perspective

  6. Slide 6 Slide 6 What is Communication Apprehension? Insert Table 12.1 Here Table 12.1: The Consequences of High Communication Apprehension (HCA)

  7. Reducing High Communication Apprehension Slide 7 Slide 7 What is Communication Apprehension? • The Skills Approach • --Know your topic • --Know your audience • --Know yourself • --Know your speech • --Focus on the message • --Recognize your value and uniqueness

  8. Cognitive Modification Slide 8 Slide 8 What is Communication Apprehension? • Visualization • Systematic Desensitization • Self-Managing High Communication Apprehension

  9. Slide 9 Slide 9 What is Communication Apprehension? Insert Table 12.2 Here Table 12.2: Reducing Your Fear During Your Speech: A Checklist

  10. Slide 10 Slide 10 What is Source Credibility? • Source Credibility: The audience’s perception of a speaker’s effectiveness.

  11. Five Aspects of Credibility Slide 11 Slide 11 What is Source Credibility? • Competence • Trustworthiness • Dynamism • Common Ground • Identification

  12. Research Findings about Increasing Credibility Slide 12 Slide 12 What is Source Credibility? • Sleeper Effect: A change of audience opinion caused by the separation of the message content from its source over a period of time.

  13. Slide 13 Slide 13 What is Source Credibility? Insert Figure 12.1 Here Figure 12.1: The sleeper effect.

  14. Research Findings about Increasing Credibility Slide 14 Slide 14 What is Source Credibility? • The introduction of a presenter by another person can increase the speaker’s credibility. • The way you are identified by the person introducing you also can affect your credibility. • The perceived social status of a presenter can make a difference in credibility. Continued...

  15. Research Findings about Increasing Credibility Slide 15 Slide 15 What is Source Credibility? • The organization or your presentation can affect your credibility. • A speaker whose delivery is considered effective can become more credible during a speech. • Nonfluencies--breaks in the smooth and fluid delivery of a presentation--are judged negatively.

  16. Behaving Ethically--Questions to Answer Slide 16 Slide 16 Ethical Considerations • Is your speech’s immediate purpose and long-range goal sound? • Does your end justify your means? • Are you being honest with your audience?

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