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Importance of Business Communication for Individuals and Organizations

Learn why business communication is vital for enhancing self-esteem, becoming a valuable employee, advancing in your career, and influencing organizational success. Explore the goals, patterns, and process of business communication and discover ways to identify and remove communication barriers to achieve effective communication.

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Importance of Business Communication for Individuals and Organizations

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  1. Chapter 1 Business Communication Foundations Business Communication Krizan, Merrier, Logan, & Williams

  2. Learning Objective 1 Why is business communication important to individuals and organizations? Business Communication Krizan, Merrier, Logan, & Williams

  3. Business Communication is Important to • Enhance your self-esteem • Become an effective employee • Advance in your career • Positively affect an organization’s success Business Communication Krizan, Merrier, Logan, & Williams

  4. Learning Objective 2 List and explain the goals of business communication. Business Communication Krizan, Merrier, Logan, & Williams

  5. Goals of Business Communication • Receiver understanding – message interpreted as sender meant it to be • Receiver response – receiver responds to the message • Favorable relationship – people involved relate to each other positively, personally, and professionally • Organizational goodwill – the receiver has confidence in the organization and is willing to continue the business relationship Business Communication Krizan, Merrier, Logan, & Williams

  6. Learning Objective 3 Describe the patterns of business communication. Business Communication Krizan, Merrier, Logan, & Williams

  7. Patterns of Business Communication • Internal or external • Formal or informal • Work related or personal Business Communication Krizan, Merrier, Logan, & Williams

  8. More Patterns of Business Communication • Vertical (upward or downward) or horizontal • Network • Serial • Grapevine Business Communication Krizan, Merrier, Logan, & Williams

  9. Learning Objective 4 Explain the communication process. Business Communication Krizan, Merrier, Logan, & Williams

  10. Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers. Business Communication Krizan, Merrier, Logan, & Williams

  11. Learning Objective 5 Identify communication barriers and describe ways to remove them. Business Communication Krizan, Merrier, Logan, & Williams

  12. Communication Barriers • Poor word choice • Incorrect grammar, sentence structure, punctuation, and spelling • Wrong message type • Poor message appearance Business Communication Krizan, Merrier, Logan, & Williams

  13. More Communication Barriers • Poor appearance of the sender • Distracting environmental factors • Receiver’s capability • Ineffective listening skills Business Communication Krizan, Merrier, Logan, & Williams

  14. Remove Communication Barriers To remove communication barriers, analyze the receiver and use the you-viewpoint in your messages. Business Communication Krizan, Merrier, Logan, & Williams

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