1 / 16

Power mapping

Understand the dynamics of power mapping and how to utilize it to win friends and influence people. Learn the importance of identifying key decision-makers, influencers, and resources to create effective change. Discover how to create a power map, engage with stakeholders, and develop strategic goals for successful outcomes.

lewisjohn
Download Presentation

Power mapping

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Power mapping How to Win Friends and Influence People

  2. What is a Power Map? • What Change Do We Want? • Who has the Resources to Create that Change? • What do they Want? • What do we have that they Want?

  3. Understanding What Motivates People

  4. Rage Against the Machine

  5. Goals and Strategy • Developed by the Campaign Department often in consultation with the Organizing Department • Defines what we need to accomplish and how to achieve it • Powermapping helps influence strategy and visa versa

  6. Who Can Give You What You Want? • Decision-Maker with a Name • Be Specific-A Target is Not an Agency • One who ultimately makes the Decision

  7. Who is the Primary Target? • Bellingham Mayor, Kelli Linville • Department of Ecology • President Barak Obama • Army Corps, Colonel Bruce A Estok • Department of Interior, Sally Jewel • Chinese Government

  8. Colonel Bruce A Estok

  9. Jay Inslee

  10. Best Practices • Facebook/Twitter • Ask the Staff • Voting Record • Donor Lists • News Articles • Other Projects • Google Search with Key Words

  11. Create a List of Influencers • Friends Family • Teachers Students • People directly affected Labor unions • Religious leaders Political parties • Donors Political leaders • Community organizations Business people • Media outlets Celebrities • Safety officials Work colleagues • etc….

  12. The Power Map

  13. Map the Influencers • Place your target decision-maker at the top of the map • Then use post-it notes to place other individual and organization on the map • Use location WITHIN boxes to map relative influence and support or opposition

  14. Jay Inslee

  15. Influencers Become Secondary Targets

  16. Powermap is a Living Document • Develop • Update • Share

More Related