1 / 19

Oregon Wine Month: Celebrate the Finest Wines!

Join the Oregon Wine Month movement and transform May into a month-long celebration of Oregon's finest wines. Drive revenue, sell acclaimed wines, and give consumers what they want. Partner with Oregon wineries and benefit from exclusive programming and marketing support.

lhale
Download Presentation

Oregon Wine Month: Celebrate the Finest Wines!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MAY 2018

  2. PROGRAM VISION:MAY IS OREGON WINE MONTH Partner with the Oregon brands in your portfolio to transform May into Oregon Wine Month. Take advantage of: Oregon portfolio programming collaboration A concentrated period of increased market support Oregon Wine Board resources such as printed and shipped POS and other marketing support

  3. WHY OREGON?1. DRIVE REVENUE WITH A GROWING CATEGORY Higher average bottle prices result in greater profit per bottle Oregon’s top three varieties have been increasing in popularity across the U.S., producing overall volume growth that outpaces other regions Source: Nielsen Total U.S. All Outlets (xAOC + Liquor Plus +Conv + Military); 52 w/e 12-31-2016

  4. WHY OREGON?2. SELL HIGHLY ACCLAIMED WINES Oregon's value for money shines when compared to wines of similar quality from other top regions.

  5. WHY OREGON?3. GIVE THE PEOPLE WHAT THEY WANT Affluent wine drinkers like Oregon wine, but cite visibility, availability and awareness as top barriers to purchase. Oregon Wine Month is the perfect opportunity to make new Oregon placements and support them with added programming. Source: Full Glass Research, Wine Opinions Panel, December 2016

  6. INTRODUCING OREGON WINE MONTH The spring is an exciting time in Oregon! Wine country begins to wake up in April with bud break, less rain and warmer temperatures. By May, we’re ready to party. Oregon Wine Month celebrates the kickoff of the growing season and our favorite time of year.

  7. OREGON WINE MONTH CASE STUDY In spring 2017, a group of Oregon wineries collaborated to work with their distributor in an East Coast market. The campaign resulted in significant sales growth before, during and after the promotion period across all channels. The partnership included a trade education seminar, trade walk-around tasting, price promotions as well as on and off-premise POS.

  8. OREGON WINE MONTH: WHAT’S ON OFFER? In collaboration with the Oregon Wine Board, Oregon brands are able to provide: OWM printed POS shipped to distributor warehouse by April 1 Digital graphics for customization available late winter An Oregon Wine Masterclass webinar with a Master of Wine for sales reps and trade leading up to May An Oregon wine getaway sweepstakes program for consumers

  9. ON-PREMISE PROGRAMMING Collaborative Oregon wineries can offer the following on-premise promotions (examples): Oregon wine month table tents to feature Oregon wines Special BTG pricing on Oregon wines Wait staff training and incentives Oregon wine-themed dinners with one or multiple brands TEMPLATE– INSERT CUSTOM ON-PREMISE PROMOTIONS

  10. POS MATERIALS: ON-PREMISE OREGON BY THE GLASS SPECIALS Argyle 2011 Vintage Brut $7/gl Phelps Creek 2013 Estate Pinot Gris $7/gl Stoller 2012 Reserve Chardonnay $8/gl Brandborg 2011 Benchlands Pinot Noir $8/gl Winderlea 2012 Dundee Hills Pinot Noir $9/gl Seven Hills 2012 Cabernet Sauvignon $9/gl CHECK PRESENTER INSERTS TABLE TENTS MENU TEMPLATES

  11. OFF-PREMISE PROGRAMMING Collaborative Oregon wineries can offer the following off-premise promotions (examples): Special programs for chain and independent retailers Multi-brand displays Window displays with big Oregon graphics Oregon Wine Month POS provided by Oregon Wine Board In-store tastings (funded by individual brands) TEMPLATE– INSERT CUSTOM OFF-PREMISE PROMOTIONS

  12. POS MATERIALS: OFF-PREMISE BOTTLE NECKERS CASE CARDS & POSTERS SKEWER CARDS Note: 2017 POS shown, 2018 POS will be designed by late winter

  13. CONSUMER SWEEPSTAKES PROMOTION One grand prize winner and guest will spend several days and nights in the vineyards, the kitchens and the company of some of Oregon’s most acclaimed winemakers, chefs and craftspeople for an immersive celebration of Oregon’s wine and food bounty. Sponsored by Oregon Wine Board Incorporated onto POS Supported by digital campaign in participating markets

  14. OREGON WINE MASTERCLASS WEBINAR In March, Bree Boskov MW of the Oregon Wine Board will host a live and recorded Oregon Wine Masterclass webinar Webinar will be complimentary and open to all participating distributor reps and buyers participating in Oregon Wine Month Topics will span the climate, soils and AVAs of Oregon as well as key selling points

  15. POTENTIAL PARTICIPATING WINERIES Add list of OR wineries in distributor portfolio. TEMPLATE– INSERT LIST OF COLLABORATING OREGON WINERIES

  16. OREGON WINE PARTNERSHIP Partner with your Oregon wineries to make Oregon Wine Month successful: Place focus across entire portfolio on Oregon Put participating Oregon brands on quota for May Partner with the brands on sales incentives Retail programs planned and sold in advance

  17. INTERESTED IN MORE OREGON WINE INFO? Visit trade.oregonwine.org for stats, maps, facts and more, including customizable presentations for your sales calls.

  18. LET’S SELL MOREOREGON WINE TOGETHER

More Related