Looking ahead and preparing for new technology

1. Looking ahead and preparing for new technology Malcolm MacDonald @therealmac All images, diagrams and tables attributed to their respective source. All stock images are royalty free and may only be used in accordance with the appropriate iStockphoto.com license.

2. A BRIEF LOOK BACK... December 25 2009 The day Amazon first sold more e-books than paper books

3. A BRIEF LOOK BACK... April 24 2011 Godrej and Boyce (India) stop manufacturing typewriters. They were the last remaining manufacturer of typewriters. http://www.dailymail.co.uk/sciencetech/article-1380383/Worlds-typewriter-factory-ends-production-Godrej-Boyce-closes-doors.html#axzz2JpzoZ15f

4. A BRIEF LOOK BACK... March 13 2012 Britannica announced it will no longer be printing the encyclopedia (Britannica was first published between 1768 and 1771 in Edinburgh Scotland) http://www.fastcompany.com/1824961/encyclopaedia-britannica-dead-long-live-encyclopaedia-britannica

5. A BRIEF LOOK BACK... 2012 in advertising For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print. ONLINE AD SPENDING HITS HISTORIC HIGH SURPASSING CABLE AD REVENUE! http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ According to the Commercial Economic Advisory Service Australia (CEASA), online advertising expenditure surpassed that of newspapers for the first time in the first half of this year. The report details advertising spend in the six months to 30 June 2012, showing that $1.63 billion was spent on online advertising compared to $1.5 billion on newspapers. Online spend was second only to free-to-air TV, which collected $1.65 billion in ad dollars. http://www.revsquare.com/online-ad-spending-hits-historic-high-surpassing-cable-ad-revenue/ http://www.marketingmag.com.au/news/online-ad-spend-surpasses-newspapers-in-aus-for-first-time-18906/#.UQ5EllrwKUc

6. A BRIEF LOOK BACK... Mobile in 2012 Mobile App use surpasses Web use in the USA in 2011 Mobile App use surpasses Web use in India in 2012

7. A BRIEF LOOK BACK... Industries impacted recently Newspapers Bookstores July 18 2011 Borders Books to Liquidate as Soon as July 22 Borders Books had filed for Chapter 11 bankruptcy protection earlier in 2011, and 30% of Borders stores were closed. Since February, no buyer has stepped forward to rescue Borders Books, so the company will now sell to corporate liquidators. June 5 2012 Rupert Murdoch’s News Corp. bought the parent company of the Wall Street Journal for $5.6 billion in 2007, but wrote down $2.8 billion of that in 2009, essentially admitting that its value had halved in two years. The New York Times Co, once worth $7 billion, is now valued at less than $1 billion. - Jack Schafer http://www.nowpublic.com/tech-biz/borders-books-bankrupt-liquidation-announcement-2815432.html#ixzz2JqsWU2I1 http://blogs.reuters.com/jackshafer/2012/06/05/the-great-newspaper-liquidation/ Video Rentals Music January 15 2013 UK retail institution HMV will close its doors. Administrators have been called in to shut 240 stores effecting 4000 employees. 16 Jan 2013 Movie rental giant Blockbuster go into administration putting more than 4000 jobs at risk -DailyRecord Text http://www.dailyrecord.co.uk/news/business-consumer/movie-rental-giant-blockbuster-go-1537661 http://www.noise11.com/news/hmv-to-close-uk-stores-20130115

8. “You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.”- Morpheus from The Matrix (1999)

9. SCANNING THE HORIZON

10. BEFORE WE START Never forget the risk of Technology itself. Do your staff know how to do things manually when all else fails. Think Airports. And DRP / Business Continuity Text

11. KNOW HOW THESE EFFECT YOU NOW2013 - 2017 Cloud / SAAS / PAAS Are there services critical to your business being offered as an online service? Mobile Should your business have a mobile App, or mobi-site to service your customers? 3D Printing Text This is a titanium jawbone. It was printed on a 3D printer to exactly match the damaged Jawbone of an 80 year-old lady who received it in an operation in Belgium in 2012.

12. KNOW HOW THESE EFFECT YOU NOW2013 - 2017 Genetic Scanning / Preventative Medicine Are you in the business of curing diseases that may not exist in the near future? High-Efficiency Solar Panels RFID/NFC Can you leverage this to cut costs? Do you own large tracts of desert that could be generating revenue? Can RFID or NFC change your business model? Text

13. KNOW HOW THESE EFFECT YOU NOW2013 - 2017 BIO 3D Printing If organs can be printed to replace damaged ones, does this affect my industry? Ultra-Targeted Advertising & Search Engine Optimisation Telepresence / Telecommuting Does my business have a target audience that is very specific, and hard to reach? Is my website being found? Text

14. KNOW HOW THESE EFFECT YOU NOW2013 - 2017 Grid Computing Processing can be divided among Grid-enabled computers around the world to solve certain kinds of computing problems on a massive scale. Mechatronics A multidisciplinary approach to engineering: Merging Mechanical engineering, Electrical engineering, Control engineering and Computer engineering. Early example: ABS brakes. View-screen Contact lenses / glasses Text A view-screen can be projected “ahead” of you by means of a contact lense imaging system embedded directly into a contact lens. No screens needed. (Google Glass??)

15. Slightly FURTHER AWAY2017 -2020 Nano Technology Fusion Power Cheap, clean electricity, widely available, could flatten the playing fields in power intensive industries. Self Driving Vehicles Is there a new business model for you in the fact that cars will soon be able to drive themselves? The first Autonomous-Car license legislation was passed in California in 2012. Text

16. WAY OUT THERE!2021+ Matter Replicators Think of it as the big brother of 3D printing. Make anything that you can design, instantly. The cost would be only the power and some raw materials. Neuro-cannula Computer interface No more typing or moving a mouse. The keyboard has been around for far too long. Just think it (using a technique called subvocalising) and the computer obeys. Text

17. WAY OUT THERE!2021+ Asteroid Mining Some billionaires are already investing in building a fleet of asteroid mining vehicles. this may not be as far away as 2021. Teleportation Even if only materials could be teleported, this will definitely impact the transportation industry, truck/ship manufacturing, ports, rail... lots of industries. Anti-Gravity What if an item’s mass was no longer a limitation to it’s mobility? Would that change your business? Text

18. QUESTIONS?

19. Some Questions to ASK Could this technology replace my industry or parts of it? e.g. If you make road-signs, you should know that self driving cars don’t need road-signs...but they do need some kind of guidance mechanism: find out what it is and if you can make that in the next 5years. Could this technology transform my industry or parts of it? e.g. If you’re in Mining and the resources are being depleted, could you start investigating Asteroid mining and see if it will be viable? Do you have expertise in extracting minerals in hostile/dangerous environments? Could that advance the viability of Asteroid mining?

20. FIXING the Wrong PROBLEM Don’t be the one making a better punched-card writer. THINK, before responding to these new technologies. Text