240 likes | 489 Views
Our Experience Counts www.ourexperiencecounts.com. Facebook Business Page Evaluation David Bokash, Business Advisor Alameda County SBDC November 11, 2010. Facebook: Browse All Pages. http://www.facebook.com/pages/. Facebook Business Page Comparison. CLIENT PAGE EVALUATED:
E N D
Our Experience Countswww.ourexperiencecounts.com Facebook Business Page Evaluation David Bokash, Business Advisor Alameda County SBDC November 11, 2010
Facebook: Browse All Pages http://www.facebook.com/pages/
Facebook Business Page Comparison CLIENT PAGE EVALUATED: • Our Experience Counts http://www.facebook.com/pages/OurExperienceCountscom/96628112086 BENCHMARK PAGE: • Starbucks Coffee http://www.facebook.com/Starbucks OTHERS CONSIDERED: • National Public Radio (NPR) http://www.facebook.com/NPR • Zachary's Chicago Pizza http://www.facebook.com/pages/Zacharys-Chicago-Pizza-Inc/24946911396
Simplified URL: User Name (aka “Vanity URL”) Starbucks Coffee Facebook Page: http://www.facebook.com/Starbucks Website: http://www.starbucks.com/
Starbucks Coffee – Facebook Page Summary • Homepage [“Current default Pumpkin Spice Tab”] • Pumpkin Spice Tab [Custom Application: see, join, send functionality.] • Wall Tab • Info Tab • Starbucks Card Tab [Custom Application] • Around The {…World} Tab • Check In Tab [Facebook Places Application] • Events Tab [RSVP and Guest List functionality] • Polls Tab [Utilizes ??? Polling Application] • OTHER TABS: Photos, Videos, Notes, Links, Discussion Board, and Reviews
Pumpkin Spice (Tab) “Follow Starbucks on Twitter & link to Website” Custom Application: See, Join & Send Functionality
Info Starbucks Facebook Page & Link
Starbucks Card (Tab) Custom Application: “Give a Gift” Custom Application: “Manage My Starbucks Card”
Check In (Tab) Facebook Places Application: “Check in at any Starbucks”
Events (Tab) RSVP and Guest List Functionality
Videos (Tab) Starbucks Created Videos Friend Submitted Videos
Notes (Tab) Notes submitted January 2009?
Polls Tab Poll Application “User Interaction”
Discussion Board Facebook Connect: “Allows Facebook Members to interact from the Company’s Website.”
Our Experience Counts Facebook Page: http://www.facebook.com/pages/OurExperienceCountscom/96628112086 Website: http://www.ourexperiencecounts.com/
Our Experience Counts Facebook Page • Main Page (Wall) • Information Tab • Photos Tab • Discussions Tab • Links Tab
Main Page: Wall “Follow OEC on Twitter” “Link to OEC Website”
Information (Tab) “Facebook Page & Link”
Photos (Tab) • Include Photos from: • Jackie Speier's Job Hunters Boot Camp • Pursuing Entrepreneurship" TV Show • Strategies for Overcoming Age Bias Presentation • Others Live Events?
Discussions (Tab) “Need to encourage user interactions!”
Links (Tab) “Need to encourage user interactions!”
Recommendations: OEC Facebook Page • Main Page (Wall) “Include link to OEC Website & Twitter!” • Information Tab “Include Facebook Page & Link!” • Photos Tab “Include photos from live events!” • Discussions Tab “Need to encourage user interactions!” • Links Tab “Need to encourage user interactions!” • Video Tab “Include short clips of TV Shows, Webinars, etc.” • Polls Tab “Encourage user interaction” • Notes Tab “Display extracted content of OEC Website Blog using RSS Feed.” OTHER • Obtain User Name (aka “Vanity URL”) • Set Update/Maintenance Intervals for Facebook Page Content • Add Facebook Connect Functionality to the OEC Website