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Social TV Update #1

The first of a series of updates on the latest developments in the world of Social TV, curated by KIT digital's strategy director Alan Wolk

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Social TV Update #1

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  1. SOCIAL TV UPDATE: 21 OCTOBER 2011 HBOGOIS COMING TO ROKU. Sort of a mixed message here: the site is only available to viewers who subscribe to HBO via their pay TV provider (PTP). But HBO GO offers a much deeper catalog that the PTP’s have on VOD. So this could be a test balloon for a direct subscription service or an attempt to differentiate HBO from its competitors and build loyalty. WATCH: Will HBO attempt to sell a la carte subscriptions to cord-cutters and others who can’t sign up via their PTP LINK APPLE’S NEW CLOUD-BASED MOVIE SERVICE.Left coast sources seem pretty certain that Apple will soon be rolling out a streaming movie service via iTunes. In addition to Netflix, it would compete with UltraViolet, the movie studios latest attempt to bribe people to DVDs: new DVDs come with a code that allows you to stream the movie from UltraViolet for free. WATCH: Will Apple attempt monthly all-you-can-eat pricing or will they stick with a la carte? LINK TIME WARNER TO START SELLING VODMOVIES SAME DAY AS THEATRICAL RELEASE. Comcast started this: they had a deal with Universal to rent “Tower Heist” just three weeks after it opened. The offer was only valid in two small test markets and would go for a whopping $60 (Actually not a bad deal for a family or 5 or more.) Theater chains rebelled, threatened not to show the movie. Universal cancelled the deal. But two days later, TWC announced it had struck deals to start renting several new movies the day they opened. WATCH: Will theater chains also threaten to boycott TWC’s movies? LINK YOUTUBE IS ADDING PREMIUM CHANNELS WITH ORIGINAL CONTENT FROM MAJOR HOLLYWOOD PRODUCERS. Google has deep pockets and they appear to be using them to buy original programming from Hollywood’s finest to create premium channels on YouTube. YouTube has great distribution deals with PTPs, who had never seen sneezing pandas and dancing babies as a threat. WATCH: Google’s original forays into Hollywood were unsuccessful: if they can arrange something this time, will viewers accept YouTube as a legitimate broadcast channel? LINK FACEBOOK IS LOOKING TO BECOME A TVDISTRIBUTOR. Facebook has allegedly been talking to major broadcast and cable networks about becoming a distribution channel, letting both parties harness the power of “frictionless sharing” and collect data on viewers watching and liking habits. With 800 million users, it should certainly prove attractive. WATCH: TV-on-Facebook is a suboptimal experience. But if users can get shows from Facebook to their HDTVs, they may start to view the social network as a TV network. LINK Alan Wolk, Managing Director, Social Strategy @ KIT digital

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