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1. 8- 0 Learning Objective
2. 8- 1 SWOT Analysis
3. 8- 2 SWOT Analysis
4. 8- 3 SWOT Analysis
5. 8- 4 Wal- Mart SWOT Analysis Wal-Mart is powerful retail brand.
Wal-Mart has grown substantially over recent years and has experienced global expansion.
Wal-Mart has a core competence involving its use of IT to support its international logistics system.
A focused strategy is in place for HRM and development.
6. 8- 5 Wal- Mart SWOT Analysis Wal- Mart is the Worlds largest grocery retailer and control of its empire, despite its IT advantages, could leave it week in some areas due to the huge span of control
Since Wal-Mart sell products across many sectors, it may not have the flexibility of some of its more focused competitors.
The company is global, but has a presence in relatively few countries Worldwide.
7. 8- 6 SWOT Analysis
8. 8- 7 Wal- Mart SWOT Analysis To take over, merge with, or form strategic alliances with other global retailers.
There are tremendous opportunities for future business expansion.
New locations and store types offer Wal-Mart opportunities.
Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.
9. 8- 8 Wal- Mart SWOT Analysis Being number one means that Wal-Mart is the target of competition, locally and globally.
Being a global retailer means that Wal-Mart is exposed to political problems in the countries where it has operations.
Intense price competition.