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Communicating Arctic Science. Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter- Menge , H. Eicken , H. Wiggins, and J. Calder. NOAA Arctic Theme Page. www.arctic.noaa.gov. Comprehensive resource Essays for the public Photos & videos FAQ Data, forecasts
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Communicating Arctic Science Nancy N. Soreide, NOAA/PMEL, Seattle, WA; and J. E. Overland, J. A. Richter-Menge, H. Eicken, H. Wiggins, and J. Calder
NOAA Arctic Theme Page www.arctic.noaa.gov • Comprehensive resource • Essays for the public • Photos & videos • FAQ • Data, forecasts • Science • Announcements & features • Audience • scientists, students, teachers, decision makers and the general public • Popular • Top of google search results for ‘arctic’
Arctic Photos and Videos Shipboard work Live web cams Animals YouTube videos
General Information www.arctic.noaa.gov
2011 Arctic Report Card www.arctic.noaa.gov/reportcard Timely information on current state of the Arctic Updated annually Essays on 23 key topics Prepared by international team of 121 scientists from 14 countries Peer reviewed
YouTube video • YouTube video summarizes 2011 status • - Succinct summary • - Accessible from computers and mobile phones • - Easily embedded in web pages by media, bloggers, science sites
Headlines • What’s new in 2011? • Persistent warming has caused dramatic changes in the Arctic Ocean and the ecosystem it supports. • reduced sea ice extent and thickness • freshening of the upper ocean • impacts • increased biological productivity • loss of habitat for walrus and polar bears
By chapter • 5 chapters • Status indicated by traffic light • Headline for each chapter • Essays provide details for topics in each chapter • Navigation brings all information to top level
Atmosphere chapter • Status • Significant change • Headline: • Higher temperatures in the Arctic and unusually lower temperatures in some low latitude regions are linked to global shifts in atmospheric wind patterns. • Essays: • Temperature & Clouds • Carbon dioxide & methane • Ozone & UV radiation
Sea Ice & Ocean chapter • Status • Significant change • Headline: • A shift in the Arctic Ocean system since 2007 is indicated by the decline in ice age and summer extent, and the warmer, fresher upper ocean..
Sea Ice & Ocean chapter summary • Essays: • Sea Ice • Wind-driven ocean circulation • Ocean temperature & salinity • Ocean acidification
Marine ecosystems chapter • Status • Some change • Headline: • Since 1998, biological productivity at the base of the food chain has increased by 20%. Polar bears and walrus continue to lose habitat in Alaskan waters.
Marine ecosystems chapter summary • Essays: • Ocean biogeophysics • Primary productivity • Benthic organisms • Polar bears • Walruses & Seals • Pacific Arctic Marine Ecology
Terrestrial ecosystems chapter • Status • Some change • Headline: • Increased “greenness” of tundra vegetation in Eurasia and North America linked to increase in open water and warmer land temperatures in coastal regions.
Terrestrial ecosystems chapter summary • Essays: • Vegetation • Caribou & reindeer
Hydrology & Terrestrial Cryosphere chapter • Status • Significant change • Headline: • Continued dramatic loss of ice sheet and glacier mass, reduced snow extent and duration, and increasing permafrost temperatures are linked to higher Arctic air temperatures.
Hydrology & Terrestrial Cryosphere chapter summary • Essays: • Snow • Glaciers & Ice Caps • Greenland ice sheet • Permafrost • Lake Ice • River discharge • River biogeochemistry
Sea Ice Outlook www.arcus.org/search/seaiceoutlook • Community-wide summary of expected September sea ice extent • Monthly reports throughout summer • Synthesize community-wide estimates • Scientific rationale for range in estimates • Not formal predictions
Sea Ice Outlook • 26 groups participated • Sept 2011 minimum was 4.6 million km2 • Outlooks based on May data averaged 4.7 million km2 • Outlooks based on June data averaged 4.6 million km2 • Good performance of outlooks due in part to year-to-year persistence of ice conditions • 2011 minimum depended more on initial late spring conditions than extreme weather conditions
Future of Arctic Climate & Global Impacts Summarizes recent important Arctic science results … for a broader audience, beyond the scientific literature www.arctic.noaa.gov/future
Using YouTube to communicate science • Engages the viewer • Easily discoverable • Clear storyline • Accessible • YouTube servers • Supports embedding, smart phones • YouTube searches • Closed captioning www.youtube.com/noaapmel
Communicating Arctic Science NOAA Arctic Theme Page – comprehensive resourcewww.arctic.noaa.gov Arctic Report Card 2011 – latest statuswww.arctic.noaa.gov/reportcard Sea Ice Outlook - estimating September sea ice minimumwww.arcus.org/search/seaiceoutlook Future of Arctic Climate and Global Impacts – latest sciencewww.arctic.noaa.gov/future/ YouTube- effective science communicationwww.youtube.com/noaapmel