Colors and Emotion

1. Colors and Emotion How can color effect the way we feel?

2. Color Psychology • How could a color effect the way I feel? • Warm colors (red, orange, and yellow) can often have feelings of warmth and comfort, but also anger and hostility. • Cool colors (blue, green, and purple) usually have feelings of calm, but also sadness or coldness.

3. RED • How does red make you feel? • Red is the most powerful color in the spectrum! • Red is known to be a color of strength and desire, and sometimes anger. • Red also makes things POP out! This is why the majority of advertisements use red. • Red can even raise blood pressure!

4. Pink • Pink, the combination of red and white, has the opposite effect. • Pink is very calm and usually represents unconditional love. • Pink helps to lesson irritation and aggression.

5. Orange • Orange has a lot of positive emotional effects! • Orange opens up your emotions, increases self-worth, forgiveness, and makes you happier if you’re sad!

6. Yellow • Yellow stimulates the brain and can make you more alert and energetic! • The right kind of yellow can lift your spirits, make you think clearer and help you organize.

7. Yellow • However, the wrong yellow can create a feeling of fear and anxiety. • I could never do homework in my room because of this…

8. Green • Green creates feelings of comfort, laziness, relaxation, calmness. • Green relates to nature and makes you balanced and soothes your emotions.

9. Green • Dark green has the opposite effect though! • Dark or grayish greens remind us of decay and death. • Ever notice how cartoon characters turn green when they’re sick?

10. Blue • Blue has the opposite feelings of red. • It can lower blood pressure and has a cooling, soothing, and calming effect. • Blue can inspire creativity and clarity! • However, dark blue can make you feel very sad.

11. Purple • Purple helps to balance the mind and get rid of fear. • Purple can inspire imagination, bring peace, and helps you to think.

12. Brown • Brown is warm and the color of earth and hominess. • Brown can feel stable and secure. • Brown can also feel closed off and can give the feeling of retreating from the world.

13. Gray • Gray is very neutral. • It suppresses a lot of emotions and gives a feeling of dampness, depression, and lack of energy.

14. Black • Black can be comforting and protective, but it can also be mysterious. • Black is often associated with silence and death. • It is the absence of light, something which can create fear. • Black can also seem stable and serious.

15. White • Where black is the absence of color, white is the reflection of all color! • White can feel clean, pure, simple and sophisticated. • However, it can also feel cold and unfriendly.

16. Colors and Emotions • How can you use this information on color psychology to create feelings in your own work? • What are some colors that you will use?

17. Color Chart